Covers the differentiation between price-led e-commerce and the service-led hyper-local commerce.
Oct 21, 2014
Founded as a sole-proprietorship, single-founder, online only model.
Received money from personal network of Friends and Family.
Warehouse was thrown open to walk-in customers who had started to trickle in.
Second offline store was launched in a high street location.
An existing store was acquired and re-branded to the DogMyCats! chain.
Fourth Offline store and an experiment in Franchising.
Fifth Store signed up to be used as a distribution hub. Have rights to rebrand
Sixth store as a Franchisee Outlet under FOCO model.
8 years in technology and 5 years of working for/ part-of start-ups following that. Engineering degree in computer science + MBA from IIMB. DogMyCats.com is his second venture. Passionate about pets.
Karnataka Veterinary Animal and Fisheries Sciences University
Visiting Faculty
DogMyCats!
Chief Executive Officer
Self-Employed
(2013 - 2014)
IT Strategy Consultant
Indian Institute of Management Bangalore
PGSEM • 2008 - 2010
Visvesvaraya Technological University
BE • 1999 - 2003
H. Shivalingappa High School, Sagar
High School • 1994 - 1997
Nihila MN
Is an ambitious and high energy individual with an agri-sciences graduate degree and an MBA in general management.
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