Dog My Cats

  • Bangalore, India
  • Consumer Internet

For a significant some, pets matter. Demands are unmet; market is unorganized. We’ll change that.

Founded:
2015
Stage:
Steady Revenues
Market:
B2C

Startup Video

Featured

Image

How DogMyCats is aiming to dominate the niche pet-care industry | YourStory.in

Covers the differentiation between price-led e-commerce and the service-led hyper-local commerce.

Oct 21, 2014


Founded

Founded as a sole-proprietorship, single-founder, online only model.

Mar

2014
Incorporated as a Pvt Ltd, money from FnF

Received money from personal network of Friends and Family.

Jul

2015
First offline store

Warehouse was thrown open to walk-in customers who had started to trickle in.

Feb

2016
Second Offline Store

Second offline store was launched in a high street location.

Nov

Third Store Acquired/Rebranded

An existing store was acquired and re-branded to the DogMyCats! chain.

May

2017
Fourth Store (Franchise)

Fourth Offline store and an experiment in Franchising.

Mar

2018
Fifth Store (Distribution only)

Fifth Store signed up to be used as a distribution hub. Have rights to rebrand

Jun

Sixth Store (Franchise)

Sixth store as a Franchisee Outlet under FOCO model.

Jul

Jobs

Team Summary

2 person founding team of high energy individuals who've kept it at past 4 years of organic growth, taking DogMyCats to a EBITA positive state. We cover technology, marketing, operations and finance management skills between the two of us.

Team

Founding Team

Varun Yagain

Varun Yagain


Founder, CEO

8 years in technology and 5 years of working for/ part-of start-ups following that. Engineering degree in computer science + MBA from IIMB. DogMyCats.com is his second venture. Passionate about pets.

WORK

Karnataka Veterinary Animal and Fisheries Sciences University
Visiting Faculty

DogMyCats!
Chief Executive Officer

Self-Employed (2013 - 2014)
IT Strategy Consultant

EDUCATION

Indian Institute of Management Bangalore
PGSEM • 2008 - 2010

Visvesvaraya Technological University
BE • 1999 - 2003

H. Shivalingappa High School, Sagar
High School • 1994 - 1997

Nihila MN

Nihila MN


Co-Founder

Is an ambitious and high energy individual with an agri-sciences graduate degree and an MBA in general management.

Product/Service Summary

DogMyCats! operates 6 offline stores in the city of Bangalore and offers 3-hr delivery in the 55% geographic area that covers 70% of the densest catchment area of households with pets. The business has steady revenues, 95%+ customer retention rate and has not had to resort to any price based competition - on-demand deliveries it its USP.

Product/Service Descriptions

On-demand 3hr Delivery of Pet Products

Most routine and habit forming needs of cats & dogs are unavailable over general retail channels. These also happen to be unplanned, convenience sensitive and without alternatives (Cats specifically would rather starve themselves then eat anything other than their preferred brand-variant of food). To a pet parent, we offer the most predictable and convenient alternative to making a trip to a specialty store in short notice.