JFL - JEWELLERY FOR LESS

  • Mumbai, India
  • Fashion, Fashion Jewellery, Imitation Jewelry, E-commerce, Consumer Internet, Marketplace

JFL #Fashion Jewellery Online Brand #2.5cr p.a.#100X #Boot Strapped #Strong TEAM #eCommerce #Marketplace #Low cost #Profitable #2013

Founded:
2015
Stage:
Steady Revenues
Market:
B2C

Startup Video

Featured


Founded - Woman CEO

Offline model for the 1st year+ to understand customer preferences & Feedback

Oct

2012

Pivotted Online

Established online presence website and Facebook Page. 6 months online +offline

Oct

2013

Purely Online

Stopped Offline. 100% online ecommerce. Started free COD shipments - India

Apr

2014

CoFounder joins Full Time from IBM

2nd CoFounder (Kumar) joins JFL full time - resigning from IBM.

Jan

2015

Incorporated as LLP

Legal Entity Established

Mar

Team Additions

JFL has 8 Full time Employees on board, vs 2.5 FTEs in Nov 2014

May

Marketplace Sales Started

Amazon, Flipkart, Snapdeal, Paytm, eBay, Mirraw

Sep

Trademarks Applied for

"JFL" & "Jewellery For Less" Trademarks Applied for with IP India.

Oct

New Office

JFL moves to a new Office

Dec

Record Month, Marketplace sales Boom

50% Growth MOM; Marketplace - 150% MOM ; Bulk Business started

Apr

2016

Highest Revenue Recorded

June saw 675 K INR 15% Growth over May 215% Growth over Feb 16

Jun

Highest Sales Recorded

July 16 - Marketplace Sales increase by 80% over June 16

Jul

Additional Office Premises to Power Growth

15 seater office booked to power next few months of Hyper Growth.

Aug

Highest Sales Recorded_AUG 16

Annual Run Rate = 1.92 crores INR Aug 16 Sales = 16 lacs INR MOM Growth = 55%

Sep

Highest Monthly Revenue

Annual Run Rate - 2 Crore Revenue Oct16 -- 20 lacs 834% Growth -- Feb to Oct16

Oct

New Office

New Office provides space for Growth and Expansion

May

2017

Record Marketplace Sales

Highest Marketplace Sales achieved.

Oct

Record Sales

JFL achieves Highest Monthly Sales ! 61% growth in 4 months.

Nov

Funding

JFL Funding Campaign - 5 crores - to target 20 Million $ Valuation by 2018 !

Dec

Funding

JFL Raises Debt Funding Strengthening Plans to raise Venture Capital USD 2M.

Jan

2018

Jobs


Team Summary

Husband & Wife Team

CEO & FOUNDER ======
- - Deepti Varandani
- - Bsc (Chem), Teacher, LIC, Executive Secretary @ Hilton Dubai, full time Homemaker post -1998, CEO @ JFL post 2012
- - Fashionista & Connoisseur of Fashion Jewellery & Dresses for over 2 decades. JFL started as Deepti's comeback to work in 2012

COO & Co-FOUNDER =======
- - Kumar Varandani
- - MBA (SPJIMR), BE (Mech) Mumbai Univ,
- - 25 years of rich exp. across consumer, internet, IT, ecommerce, international Business.
- - Worked with Best in Class companies including IBM, Oracle, TCS, SONY, Godrej, Fiorano, Saba Software, Jumbo Electronics.
- - Previous employer - IBM - 2008 to 2015

Gaurav Mishra =======
- - Director Ecommerce Operations & IT
- - Live wire & Multi talented
- - Dell, CA Ventures
- - IT, Operations, Ecommerce, People skills, Business Creation

Team

Founding Team

Deepti Varandani

Deepti Varandani


CEO, Founder

Kumar Varandani


COO, Co-Founder

BE(Mech), MBA (SPJIMR), COO & Co-Founder - MATCHLESS JEWELLERY FOR LESS LLP, TAP FASHION & TAP VENTURES Pvt Ltd; 25 years of Exp - ex-IBM, Oracle, TCS, SONY, Godrej, Passion for Building a World Class Scalable Sales Engine.

WORK

TAP VENTURES Private Limited (2017 - present)
Co-Founder & Director

TAP FASHION (2016 - present)
Co-Founder

MATCHLESS JEWELLERY FOR LESS LLP. (2015 - present)
COO & Co-Founder

EDUCATION

S.P. Jain Institute of Management & Research
Master of Business Administration (M.B.A.) • 1988 - 1990

K J Somaiya College of Engineering Vidyanagar Campus Vidyavihar Mumbai-400 077
Bachelor of Engineering (BE) • 1984 - 1988

Gaurav Mishra

Gaurav Mishra


Director Ecommerce Operations,IT, Co-Founder

Product/Service Summary

JFL sells the most phenomenal collection of Ethnic Fashion jewellery to Women in India & all over - Indian, Fashion, Ethnic, CZ, Kundan, Polki, AD, Jaipur and lots more. Customers have been "Raving" about our "Worlds Best Curated Collection" since day1. Our Goal is to be a 1 Billion $ property in 2 yrs. Facebook/jewelleryforless2222 ; WWW.myJFL.COM ; Amazon: Https://goo.gl/PeseBC

Product/Service Descriptions