#1 Fashion Jewellery BRAND #4Crore p.a. #100X ##15% Referral fee - funding from ur network ###40% Anchor investors Premium
Offline model for the 1st year+ to understand customer preferences & Feedback
Established online presence website and Facebook Page. 6 months online +offline
Stopped Offline. 100% online ecommerce. Started free COD shipments - India
2nd CoFounder (Kumar) joins JFL full time - resigning from IBM.
Legal Entity Established
JFL has 8 Full time Employees on board, vs 2.5 FTEs in Nov 2014
Amazon, Flipkart, Snapdeal, Paytm, eBay, Mirraw
"JFL" & "Jewellery For Less" Trademarks Applied for with IP India.
JFL moves to a new Office
50% Growth MOM; Marketplace - 150% MOM ; Bulk Business started
June saw 675 K INR 15% Growth over May 215% Growth over Feb 16
July 16 - Marketplace Sales increase by 80% over June 16
15 seater office booked to power next few months of Hyper Growth.
Annual Run Rate = 1.92 crores INR Aug 16 Sales = 16 lacs INR MOM Growth = 55%
Fashion Brand - "BFC Buy for Change" first launched on social media platform with over 1 million fans .
Annual Run Rate - 2 Crore Revenue Oct16 -- 20 lacs 834% Growth -- Feb to Oct16
#2 - TAP FASHION - Womens Handbags and fashion accessories #1 - JFL JEWELLERY
New Office provides space for Growth and Expansion
Highest Marketplace Sales achieved.
JFL achieves Highest Monthly Sales ! 61% growth in 4 months.
JFL Raises Debt Funding Strengthening Growth Plans
3rd Brand - BFC BUY for CHANGE -- Womens Handbags & Fashion Jewellery Trademark in Progress
22% Annual Growth as per Projected numbers for FY 18-19.
Funds will propel JFL to India's #1 BRAND in Fashion Jewellery.
CEO & FOUNDER ====== - - Deepti Varandani - - Bsc (Chem), Teacher, LIC, Executive Secretary @ Hilton Dubai, full time Homemaker post -1998, CEO @ JFL post 2012 - - Fashionista & Connoisseur of Fashion Jewellery & Dresses
BE(Mech), MBA (SPJIMR), COO & Co-Founder - MATCHLESS JEWELLERY FOR LESS LLP, TAP FASHION & TAP VENTURES Pvt Ltd; 25 years of Exp - ex-IBM, Oracle, TCS, SONY, Godrej, Passion for Building a World Class Scalable Sales Engine.
TAP VENTURES Private Limited
(2017 - present)
Co-Founder & Director
(2016 - present)
MATCHLESS JEWELLERY FOR LESS LLP.
(2015 - present)
COO & Co-Founder
S.P. Jain Institute of Management & Research
Master of Business Administration (M.B.A.) • 1988 - 1990
K J Somaiya College of Engineering Vidyanagar Campus Vidyavihar Mumbai-400 077
Bachelor of Engineering (BE) • 1984 - 1988