JFL - JEWELLERY FOR LESS

  • Mumbai, India
  • FashionJewellery, Consumer Internet, E-commerce, Online Aggregator

#1 Fashion Jewellery BRAND #4Crore p.a. #100X ##15% Referral fee - funding from ur network ###40% Anchor investors Premium

Founded:
2013
Stage:
Steady Revenues
Market:
B2C

Startup Video

Featured


Founded - Woman CEO

Offline model for the 1st year+ to understand customer preferences & Feedback

Oct

2012

Pivotted Online

Established online presence website and Facebook Page. 6 months online +offline

Oct

2013

Purely Online

Stopped Offline. 100% online ecommerce. Started free COD shipments - India

Apr

2014

CoFounder joins Full Time from IBM

2nd CoFounder (Kumar) joins JFL full time - resigning from IBM.

Jan

2015

Incorporated as LLP

Legal Entity Established

Mar

Team Additions

JFL has 8 Full time Employees on board, vs 2.5 FTEs in Nov 2014

May

Marketplace Sales Started

Amazon, Flipkart, Snapdeal, Paytm, eBay, Mirraw

Sep

Trademarks Applied for

"JFL" & "Jewellery For Less" Trademarks Applied for with IP India.

Oct

New Office

JFL moves to a new Office

Dec

Record Month, Marketplace sales Boom

50% Growth MOM; Marketplace - 150% MOM ; Bulk Business started

Apr

2016

Highest Revenue Recorded

June saw 675 K INR 15% Growth over May 215% Growth over Feb 16

Jun

Highest Sales Recorded

July 16 - Marketplace Sales increase by 80% over June 16

Jul

Additional Office Premises to Power Growth

15 seater office booked to power next few months of Hyper Growth.

Aug

Highest Sales Recorded_AUG 16

Annual Run Rate = 1.92 crores INR Aug 16 Sales = 16 lacs INR MOM Growth = 55%

Sep

New Brand - BFC Buy for Change , first debut !

Fashion Brand - "BFC Buy for Change" first launched on social media platform with over 1 million fans .

Sep

Highest Monthly Revenue

Annual Run Rate - 2 Crore Revenue Oct16 -- 20 lacs 834% Growth -- Feb to Oct16

Oct

Adds TAP FASHION - BRAND

#2 - TAP FASHION - Womens Handbags and fashion accessories #1 - JFL JEWELLERY

Jan

2017

New Office

New Office provides space for Growth and Expansion

May

Record Marketplace Sales

Highest Marketplace Sales achieved.

Oct

Record Sales

JFL achieves Highest Monthly Sales ! 61% growth in 4 months.

Nov

Funding

JFL Raises Debt Funding Strengthening Growth Plans

Jan

2018

3rd Brand Added to Portfolio

3rd Brand - BFC BUY for CHANGE -- Womens Handbags & Fashion Jewellery Trademark in Progress

Aug

Monthly Run Rate Milestone

52K USD

Oct

22% Annual Growth

22% Annual Growth as per Projected numbers for FY 18-19.

Mar

2019

Plans to raise pre series A Funds 1 - 2 Million USD

Funds will propel JFL to India's #1 BRAND in Fashion Jewellery.

Mar

Jobs


Team Summary

Husband & Wife Team

CEO & FOUNDER ======
- - Deepti Varandani
- - Bsc (Chem), Teacher, LIC, Executive Secretary @ Hilton Dubai, full time Homemaker post -1998, CEO @ JFL post 2012
- - Fashionista & Connoisseur of FashionJewellery & Dresses

Team

Founding Team

Deepti Varandani

Deepti Varandani


CEO, Founder

CEO & FOUNDER ====== - - Deepti Varandani - - Bsc (Chem), Teacher, LIC, Executive Secretary @ Hilton Dubai, full time Homemaker post -1998, CEO @ JFL post 2012 - - Fashionista & Connoisseur of Fashion Jewellery & Dresses

Kumar Varandani


COO, Co-Founder

BE(Mech), MBA (SPJIMR), COO & Co-Founder - MATCHLESS JEWELLERY FOR LESS LLP, TAP FASHION & TAP VENTURES Pvt Ltd; 25 years of Exp - ex-IBM, Oracle, TCS, SONY, Godrej, Passion for Building a World Class Scalable Sales Engine.

WORK

TAP VENTURES Private Limited (2017 - present)
Co-Founder & Director

TAP FASHION (2016 - present)
Co-Founder

MATCHLESS JEWELLERY FOR LESS LLP. (2015 - present)
COO & Co-Founder

EDUCATION

S.P. Jain Institute of Management & Research
Master of Business Administration (M.B.A.) • 1988 - 1990

K J Somaiya College of Engineering Vidyanagar Campus Vidyavihar Mumbai-400 077
Bachelor of Engineering (BE) • 1984 - 1988

Product/Service Summary

JFL sells the most phenomenal collection of Ethnic Fashion jewellery to Women in India & all over - Indian, Fashion, Ethnic, CZ, Kundan, Polki, AD, Jaipur and lots more. Customers have been "Raving" about our "Worlds Best Curated Collection" since day1. Our Goal is to be a 1 Billion $ property in 2 yrs. Facebook/jewelleryforless2222 ; WWW.myJFL.COM ; Amazon: Https://goo.gl/PeseBC

Product/Service Descriptions