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Founded - Woman CEO
Offline model for the 1st year+ to understand customer preferences & Feedback
Oct
2012
Pivotted Online
Established online presence website and Facebook Page. 6 months online +offline
Oct
2013
Purely Online
Stopped Offline. 100% online ecommerce. Started free COD shipments - India
Apr
2014
CoFounder joins Full Time from IBM
2nd CoFounder (Kumar) joins JFL full time - resigning from IBM.
Jan
2015
Incorporated as LLP
Legal Entity Established
Mar
Team Additions
JFL has 8 Full time Employees on board, vs 2.5 FTEs in Nov 2014
May
Marketplace Sales Started
Amazon, Flipkart, Snapdeal, Paytm, eBay, Mirraw
Sep
Trademarks Applied for
"JFL" & "Jewellery For Less" Trademarks Applied for with IP India.
Oct
New Office
JFL moves to a new Office
Dec
Record Month, Marketplace sales Boom
50% Growth MOM; Marketplace - 150% MOM ; Bulk Business started
Apr
2016
Highest Revenue Recorded
June saw 675 K INR 15% Growth over May 215% Growth over Feb 16
Jun
Highest Sales Recorded
July 16 - Marketplace Sales increase by 80% over June 16
Jul
Additional Office Premises to Power Growth
15 seater office booked to power next few months of Hyper Growth.
Aug
Highest Sales Recorded_AUG 16
Annual Run Rate = 1.92 crores INR Aug 16 Sales = 16 lacs INR MOM Growth = 55%
Sep
Highest Monthly Revenue
Annual Run Rate - 2 Crore Revenue Oct16 -- 20 lacs 834% Growth -- Feb to Oct16
Oct
Adds TAP FASHION - BRAND
#2 - TAP FASHION - Womens Handbags and fashion accessories #1 - JFL JEWELLERY
Jan
2017
New Office
New Office provides space for Growth and Expansion
May
Record Marketplace Sales
Highest Marketplace Sales achieved.
Oct
Record Sales
JFL achieves Highest Monthly Sales ! 61% growth in 4 months.
Nov
Funding
JFL Raises Debt Funding Strengthening Growth Plans
Jan
2018
3rd Brand Added to Portfolio
3rd Brand - Womens Handbags & Fashion Jewellery Trademark in Progress
Aug
Monthly Run Rate Milestone
52K USD
Oct
22% Annual Growth
22% Annual Growth as per Projected numbers for FY 18-19.
Mar
2019
Plans to raise pre series A Funds 1 - 2 Million USD
Funds will help propel JFL to India's #1 BRAND in Fashion Jewellery.
Mar
Jobs
Team Summary
CEO & FOUNDER ======
- - Deepti Varandani
- - Bsc (Chem), Teacher, LIC, Executive Secretary @ Hilton Dubai, full time Homemaker post -1998, CEO @ JFL post 2012
- - Fashionista & Connoisseur of FashionJewellery & Dresses
Team
Founding Team
Deepti Varandani
CEO, Founder
CEO & FOUNDER ====== - - Deepti Varandani - - Bsc (Chem), Teacher, LIC, Executive Secretary @ Hilton Dubai, full time Homemaker post -1998, CEO @ JFL post 2012 - - Fashionista & Connoisseur of Fashion Jewellery & Dresses
BE(Mech), MBA (SPJIMR), COO & Co-Founder - MATCHLESS JEWELLERY FOR LESS LLP, TAP FASHION & TAP VENTURES Pvt Ltd; 25 years of Exp - ex-IBM, Oracle, TCS, SONY, Godrej, Passion for Building a World Class Scalable Sales Engine.
WORK
TAP VENTURES Private Limited
(2017 - present)
Co-Founder & Director
TAP FASHION
(2016 - present)
Co-Founder
MATCHLESS JEWELLERY FOR LESS LLP.
(2015 - present)
COO & Co-Founder
EDUCATION
S.P. Jain Institute of Management & Research
Master of Business Administration (M.B.A.) • 1988 - 1990
K J Somaiya College of Engineering Vidyanagar Campus Vidyavihar Mumbai-400 077
Bachelor of Engineering (BE) • 1984 - 1988
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