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Founded - Woman CEO
Offline model for the 1st year+ to understand customer preferences & Feedback
Oct
2012
Pivotted Online
Established online presence website and Facebook Page. 6 months online +offline
Oct
2013
Purely Online
Stopped Offline. 100% online ecommerce. Started free COD shipments - India
Apr
2014
CoFounder joins Full Time from IBM
2nd CoFounder (Kumar) joins JFL full time - resigning from IBM.
Jan
2015
Incorporated as LLP
Legal Entity Established
Mar
Team Additions
JFL has 8 Full time Employees on board, vs 2.5 FTEs in Nov 2014
May
Marketplace Sales Started
Amazon, Flipkart, Snapdeal, Paytm, eBay, Mirraw
Sep
Trademarks Applied for
"JFL" & "Jewellery For Less" Trademarks Applied for with IP India.
Oct
New Office
JFL moves to a new Office
Dec
Record Month, Marketplace sales Boom
50% Growth MOM; Marketplace - 150% MOM ; Bulk Business started
Apr
2016
Highest Revenue Recorded
June saw 675 K INR 15% Growth over May 215% Growth over Feb 16
Jun
Highest Sales Recorded
July 16 - Marketplace Sales increase by 80% over June 16
Jul
Additional Office Premises to Power Growth
15 seater office booked to power next few months of Hyper Growth.
Aug
Highest Sales Recorded_AUG 16
Annual Run Rate = 1.92 crores INR Aug 16 Sales = 16 lacs INR MOM Growth = 55%
Sep
Highest Monthly Revenue
Annual Run Rate - 2 Crore Revenue Oct16 -- 20 lacs 834% Growth -- Feb to Oct16
Oct
Jobs
Team Summary
CEO & FOUNDER ======
- - Deepti Varandani
- - Bsc (Chem), Teacher, LIC, Executive Secretary @ Hilton Dubai, full time Homemaker post -1998, CEO @ JFL post 2012
- - Fashionista & Connoisseur of Fashion Jewellery & Dresses for over 2 decades. JFL started as Deepti's comeback to work in 2012
COO & Co-FOUNDER =======
- - Kumar Varandani
- - MBA (SPJIMR), BE (Mech) Mumbai Univ,
- - 25 years of rich exp. across consumer, internet, IT, ecommerce, international Business.
- - Worked with Best in Class companies including IBM, Oracle, TCS, SONY, Godrej, Fiorano, Saba Software, Jumbo Electronics.
- - Previous employer - IBM - 2008 to 2015
Gaurav Mishra =======
- - Director Ecommerce Operations & IT
- - Live wire & Multi talented
- - Dell, CA Ventures
- - IT, Operations, Ecommerce, People skills, Business Creation
Team
Founding Team
Deepti Varandani
CEO, Founder
BE(Mech), MBA (SPJIMR), 25 years of Exp. with Top Cos - IBM, Oracle, TCS, SONY, Godrej,..Passion for Building a World Class Scalable Sales Organisation & "JFL"
WORK
MATCHLESS JEWELLERY FOR LESS LLP.
(2015 - present)
COO & Co-Founder
IBM
(2013 - 2014)
Client Leader - Media & Entertainment
IBM
(2011 - 2013)
Country Leader - Software Financing, IBM Global Finance
EDUCATION
S.P. Jain Institute of Management & Research
Master of Business Administration (M.B.A.) • 1988 - 1990
K J Somaiya College of Engineering
Bachelor of Engineering (BE) • 1984 - 1988
Gaurav Mishra
Director Ecommerce Operations,IT, Co-Founder
Product/Service Summary
Product/Service Descriptions
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