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Founded - Woman CEO
Offline model for the 1st year+ to understand customer preferences & Feedback
Oct
2012
Pivotted Online
Established online presence website and Facebook Page. 6 months online +offline
Oct
2013
Purely Online
Stopped Offline. 100% online ecommerce. Started free COD shipments - India
Apr
2014
CoFounder joins Full Time from IBM
2nd CoFounder (Kumar) joins JFL full time - resigning from IBM.
Jan
2015
Incorporated as LLP
Legal Entity Established
Mar
Team Additions
JFL has 8 Full time Employees on board, vs 2.5 FTEs in Nov 2014
May
Marketplace Sales Started
Amazon, Flipkart, Snapdeal, Paytm, eBay, Mirraw
Sep
Trademarks Applied for
"JFL" & "Jewellery For Less" Trademarks Applied for with IP India.
Oct
New Office
JFL moves to a new Office
Dec
Record Month, Marketplace sales Boom
50% Growth MOM; Marketplace - 150% MOM ; Bulk Business started
Apr
2016
Highest Revenue Recorded
June saw 675 K INR 15% Growth over May 215% Growth over Feb 16
Jun
Highest Sales Recorded
July 16 - Marketplace Sales increase by 80% over June 16
Jul
Additional Office Premises to Power Growth
15 seater office booked to power next few months of Hyper Growth.
Aug
Highest Sales Recorded_AUG 16
Annual Run Rate = 1.92 crores INR Aug 16 Sales = 16 lacs INR MOM Growth = 55%
Sep
Highest Monthly Revenue
Annual Run Rate - 2 Crore Revenue Oct16 -- 20 lacs 834% Growth -- Feb to Oct16
Oct
New Office
New Office provides space for Growth and Expansion
May
2017
Record Marketplace Sales
Highest Marketplace Sales achieved.
Oct
Record Sales
JFL achieves Highest Monthly Sales ! 61% growth in 4 months.
Nov
Funding
JFL Funding Campaign - 5 crores - to target 20 Million $ Valuation by 2018 !
Dec
Funding
JFL Raises Debt Funding Strengthening Plans to raise Venture Capital USD 2M.
Jan
2018
Jobs
Team Summary
CEO & FOUNDER ======
- - Deepti Varandani
- - Bsc (Chem), Teacher, LIC, Executive Secretary @ Hilton Dubai, full time Homemaker post -1998, CEO @ JFL post 2012
- - Fashionista & Connoisseur of Fashion Jewellery & Dresses for over 2 decades. JFL started as Deepti's comeback to work in 2012
COO & Co-FOUNDER =======
- - Kumar Varandani
- - MBA (SPJIMR), BE (Mech) Mumbai Univ,
- - 25 years of rich exp. across consumer, internet, IT, ecommerce, international Business.
- - Worked with Best in Class companies including IBM, Oracle, TCS, SONY, Godrej, Fiorano, Saba Software, Jumbo Electronics.
- - Previous employer - IBM - 2008 to 2015
Gaurav Mishra =======
- - Director Ecommerce Operations & IT
- - Live wire & Multi talented
- - Dell, CA Ventures
- - IT, Operations, Ecommerce, People skills, Business Creation
Team
Founding Team
Deepti Varandani
CEO, Founder
BE(Mech), MBA (SPJIMR), COO & Co-Founder - MATCHLESS JEWELLERY FOR LESS LLP, TAP FASHION & TAP VENTURES Pvt Ltd; 25 years of Exp - ex-IBM, Oracle, TCS, SONY, Godrej, Passion for Building a World Class Scalable Sales Engine.
WORK
TAP VENTURES Private Limited
(2017 - present)
Co-Founder & Director
TAP FASHION
(2016 - present)
Co-Founder
MATCHLESS JEWELLERY FOR LESS LLP.
(2015 - present)
COO & Co-Founder
EDUCATION
S.P. Jain Institute of Management & Research
Master of Business Administration (M.B.A.) • 1988 - 1990
K J Somaiya College of Engineering Vidyanagar Campus Vidyavihar Mumbai-400 077
Bachelor of Engineering (BE) • 1984 - 1988
Gaurav Mishra
Director Ecommerce Operations,IT, Co-Founder
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