JFL - JEWELLERY FOR LESS

  • Mumbai, India
  • Fashion, Fashion Jewellery, Imitation Jewelry, E-commerce, Consumer Internet, Mobile

Brand JFL - "Jewellery for Less" sells the most awesome Fashion Jewellery online - Worlds Best collection per all our customers !!

Founded:
2015
Stage:
Early Revenues
Market:
B2C

Startup Video

Featured


Founded - Woman CEO

Offline model for the 1st year+ to understand customer preferences & Feedback

Oct

2012

Pivotted Online

Established online presence website and Facebook Page. 6 months online +offline

Oct

2013

Purely Online

Stopped Offline. 100% online ecommerce. Started free COD shipments - India

Apr

2014

CoFounder joins Full Time from IBM

2nd CoFounder (Kumar) joins JFL full time - resigning from IBM.

Jan

2015

Incorporated as LLP

Legal Entity Established

Mar

Team Additions

JFL has 8 Full time Employees on board, vs 2.5 FTEs in Nov 2014

May

Marketplace Sales Started

Amazon, Flipkart, Snapdeal, Paytm, eBay, Mirraw

Sep

Trademarks Applied for

"JFL" & "Jewellery For Less" Trademarks Applied for with IP India.

Oct

New Office

JFL moves to a new Office

Dec

Record Month, Marketplace sales Boom

50% Growth MOM; Marketplace - 150% MOM ; Bulk Business started

Apr

2016

Highest Revenue Recorded

June saw 675 K INR 15% Growth over May 215% Growth over Feb 16

Jun

Highest Sales Recorded

July 16 - Marketplace Sales increase by 80% over June 16

Jul

Additional Office Premises to Power Growth

15 seater office booked to power next few months of Hyper Growth.

Aug

Highest Sales Recorded_AUG 16

Annual Run Rate = 1.92 crores INR Aug 16 Sales = 16 lacs INR MOM Growth = 55%

Sep

Highest Monthly Revenue

Annual Run Rate - 2 Crore Revenue Oct16 -- 20 lacs 834% Growth -- Feb to Oct16

Oct

Jobs


Team Summary

Husband & Wife Team

CEO & FOUNDER ======
- - Deepti Varandani
- - Bsc (Chem), Teacher, LIC, Executive Secretary @ Hilton Dubai, full time Homemaker post -1998, CEO @ JFL post 2012
- - Fashionista & Connoisseur of Fashion Jewellery & Dresses for over 2 decades. JFL started as Deepti's comeback to work in 2012

COO & Co-FOUNDER =======
- - Kumar Varandani
- - MBA (SPJIMR), BE (Mech) Mumbai Univ,
- - 25 years of rich exp. across consumer, internet, IT, ecommerce, international Business.
- - Worked with Best in Class companies including IBM, Oracle, TCS, SONY, Godrej, Fiorano, Saba Software, Jumbo Electronics.
- - Previous employer - IBM - 2008 to 2015

Gaurav Mishra =======
- - Director Ecommerce Operations & IT
- - Live wire & Multi talented
- - Dell, CA Ventures
- - IT, Operations, Ecommerce, People skills, Business Creation

Team

Founding Team

Deepti Varandani

Deepti Varandani


CEO, Founder

Kumar Varandani


COO, Co-Founder

BE(Mech), MBA (SPJIMR), 25 years of Exp. with Top Cos - IBM, Oracle, TCS, SONY, Godrej,..Passion for Building a World Class Scalable Sales Organisation & "JFL"

WORK

MATCHLESS JEWELLERY FOR LESS LLP. (2015 - present)
COO & Co-Founder

IBM (2013 - 2014)
Client Leader - Media & Entertainment

IBM (2011 - 2013)
Country Leader - Software Financing, IBM Global Finance

EDUCATION

S.P. Jain Institute of Management & Research
Master of Business Administration (M.B.A.) • 1988 - 1990

K J Somaiya College of Engineering
Bachelor of Engineering (BE) • 1984 - 1988

Gaurav Mishra

Gaurav Mishra


Director Ecommerce Operations,IT, Co-Founder

Product/Service Summary

JFL sells the most phenomenal collection of Ethnic Fashion jewellery to Women in India & all over - Indian, Fashion, Ethnic, CZ, Kundan, Polki, AD, Jaipur and lots more. Customers have been "Raving" about our "Worlds Best Curated Collection" since day1. Our Goal is to be a 1 Bilion $ property in 2 yrs. Facebook/jewelleryforless2222 ; WWW.myJFL.COM ; Amazon: Http://goo.gl/3Ih0oC

Product/Service Descriptions