Brand JFL - "Jewellery for Less" sells the most awesome Fashion Jewellery online - Worlds Best collection per all our customers !!
Offline model for the 1st year+ to understand customer preferences & Feedback
Established online presence website and Facebook Page. 6 months online +offline
Stopped Offline. 100% online ecommerce. Started free COD shipments - India
2nd CoFounder (Kumar) joins JFL full time - resigning from IBM.
Legal Entity Established
JFL has 8 Full time Employees on board, vs 2.5 FTEs in Nov 2014
Amazon, Flipkart, Snapdeal, Paytm, eBay, Mirraw
"JFL" & "Jewellery For Less" Trademarks Applied for with IP India.
JFL moves to a new Office
50% Growth MOM; Marketplace - 150% MOM ; Bulk Business started
June saw 675 K INR 15% Growth over May 215% Growth over Feb 16
July 16 - Marketplace Sales increase by 80% over June 16
15 seater office booked to power next few months of Hyper Growth.
Annual Run Rate = 1.92 crores INR Aug 16 Sales = 16 lacs INR MOM Growth = 55%
Annual Run Rate - 2 Crore Revenue Oct16 -- 20 lacs 834% Growth -- Feb to Oct16
Director Ecommerce Operations,IT, Co-Founder