The Dorm Shop

  • Kolkata, India
  • Education, Services, E-commerce

We make moving in day easier for students: pre-order hostel supplies, take virtual campus tours and see whats making news in your new home.

Founded:
2015
Stage:
Beta Launched
Market:
B2C

Startup Video

Featured

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Telegu NewsPaper | Eenadu

Detailed coverage in this Eenadu newspaper's sunday magazine. (4th article in the link)

Jun 12, 2016

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One Stop Shop for Students | The Hindu

A detailed article on the services The Dorm Shop provides and how it came about.

May 14, 2016


Founded

The DormShop was founded on 1st April 2015 by founder Mr. Jay Bagri

Apr

2015

Media Coverage

Selected for Nasscom event in Kolkata and won the most promising startup

Oct

Jobs


Growth Hacker/Developer/Artist/Jack of all Sales & Marketing
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Mumbai, India
Advertising, SEO, Growth Hacking

Job Description
We’re looking for a highly creative, enthusiastic, borderline insane individual who has experience growing awareness for a consumer brand using owned marketing channels. In a category where consumers have little emotional connection to products and services they use to search and buy products, The Dorm Shop is trying to buck the trend developing a cult-like following and strong consumer affinity. This role will create evangelists from our passionate customer base and develop new and innovative programs to reach new audiences.   Reporting to the founder, this person will oversee two community marketers and be responsible for all of 

The Dorm Shop's owned marketing channels including but not limited to existing social channels as as well as identifying new growth channels. Key functions of this role include: 
1) developing a deep understanding of why customers should love us and their behavioral characteristics  
2) using consumer insights to develop and execute campaigns and programs to expand reach and improve engagement 
3) analyzing performance to understand how programs are driving Organic growth.   

This is a highly innovative role that draws inspiration by working with many other key areas of the business including Product Management, Content Marketing, Public Relations, and Customer Service. It requires strong communication skills and “growth hacker” instincts. The Dorm Shop is a special brand in a category of sameness, and we’re looking for someone who is passionate about taking a non-traditional approach to growing brand awareness and engagement.   

Responsibilities:   
Think creatively to develop seasonal programs and initiatives to activate the community and attract new customers 
Size opportunities quickly and efficiently to strategically go after the highest impact areas Develop campaign briefs and manage campaign calendar to align cross-functional teams Oversee development of all required program content Manage direct reports to execute and analyze programs 
Move quickly and shift priorities based on campaign performance 
Basic Knowledge of CSS/ HTML/ JAVASCRIPT 
Worked with analytical    

Experience: 
0-5 years experience in a similar consumer marketing role including: social media, content marketing, community management, or brand marketing Campaign development, content creation, and calendar management 
Excellent writing and communication skills including copywriting and copy editing 
Ability to analyze and communicate impact of campaigns, programs and initiatives High level of competence in social reach and engagement monitoring tools 
Experience managing direct reports 
Photoshop or knowledge of other similar editing tools a strong plus   
Salary: Negotiable. Equity 0-5% 

Team Summary

Sole Founder: Jay Bagri
Education: Diploma in Mech Engineering from M.I.T Manipal
B.E in Mech Engg. from Drexel University Philadelphia with minor in Finance.
Worked with Franchisebazar.com
Started a budget hotel www.thepamposh.com
Started a film studio Kolkata Movietone currently tied up Star TV
https://in.linkedin.com/pub/jay-bagri/b/10a/331

Team


    • Rajiv Bordoloi

    • Sales Head-North

    • Sachin Khutwad

    • Sales Head-West

    • Anushree Bajaj

    • CFO

Product/Service Summary

Thedormshop.in is the first campus lifestyle website and app for college students.
A) Selling of new & used hostel supplies that freshmens need
B) Selling of hostel specific packages which only include products approved by the College and/or PG
C) Local area listing (student specific)
D) College Blog, College tour program, where a senior helps the incoming student get acquainted
E) Personalized App for colleges

How are we different?

The Dorm Shop ties up with Colleges and private hostels (Contract) wherein the college snail mails its new joining students about our website. The student can pre order supplies(Bed sheets, Plastic ware etc). These products are placed in their room on the day of their arrival. Also we have local area listing, college tours and news on our App and website.

Product/Service Descriptions