The Young Chronicle

  • Bangalore, India
  • Education, Communication, Social Impact, News, Mobile

The Young Chronicle is an analytics driven content platform that uses AI & Mommy Intelligence, to widen a child's horizons & track growth

Founded:
2016
Stage:
Beta Launched
Market:
B2C

Startup Video

Featured

Image

This news app keeps kids up to date on current affairs while protecting them from inappropriate cont | YourStory

Started by Ritika Singh and Devika Pandey, The Young Chronicle is an Android newspaper app for children. The content is written by a team of mothers who have left lucrative jobs to embrace motherhood.

Dec 22, 2017


Founded

Had launched the paper with the CRY Colourathon on Children's day, in Delhi.

Nov

2014
Media Coverage

The Young Journalist Online Summercamp was covered by the Times of India

May

2015
New Product Release

Our android app is available at https://goo.gl/KPD6dk

Oct

2016
New Team Member

The first 2 mothers joined the editorial team

Jan

2017
New Team Member

3 more mothers joined the editorial team

Mar

New Team Member

Varun Mishra Joined the Team as a co-founder.

Apr

Jobs

Team Summary

Ritika Singh is a Mica Alumni, who has worked across media and marketing roles in orgnisations like Network 18, Groupon India.

Varun is an IIT Bombay, IIM Ahmedabad Alumni. He has worked across Analytics and building mobility solutions.

Team

Founding Team

Ritika Singh

Ritika Singh


Founder

Ex. MICAN, with 8 yrs of digital marketing and content experience across JWT, Network 18, Groupon

WORK

Creative Ink (2014 - present)
Founder and CMO

Creative Ink (2010 - present)
Creative and Business Head

Creative Cobwebs (2008 - present)
Creative Head

EDUCATION

Mudra Institute of Communication, Ahmedabad (MICA)
MBA • 2009 - 2011

Delhi University
Bachelors • 2004 - 2007

Convent of Jesus and Mary
High school • 2000 - 2004

Varun Mishra

Varun Mishra


Co-Founder

Varun Mishra, our co-founder, is from IIT-Bombay (B-Tech in Computer Science), and IIM-Ahmedabad (MBA). He has 13 years of experience in developing ERP and mobility systems across top companies.

Product/Service Summary

A product that customises answers to the questions children ask, so that they are never told that, 'you will understand when you grow up.' Our endeavour is to take up news and trending topics and explain them basis different reading levels, pertaining to the 6 to 14 age group. We also offer a platform where children can ask questions, that get answered in 24 hours, basis their reading and understanding levels that we gauge basis their usage of our app.

Also, since children spend an average of 5 hrs/week on the mobile, our app becomes a good alternative to games.

Product/Service Descriptions

The Young Chronicle

We are a 'curiosity quencher' app. We offer dynamic content to the 6 to 14 age group. This content covers news and trending topics as well as answers to any questions kids have. Our content is curated by mom-bloggers and is scientifically segregated basis reading levels. Each child gets to see only that content that pertains to his or her reading level. Children also get the opportunity to ask questions that are answered within 24 hours. Now no child will hear, 'you are too young to know'.

The Young Chronicle

1) The app simplifies news & other interesting trending content.
2) It is interactive. it contains videos, games, activities & quizzes, & loads of knowledge
3) We are building a market place content aggregation model which involves mommy-writers
4) The app doesn't follow a one size fits all, approach. It is dynamic, and the language, nature, and depth of content changes, basis the reading level. The reading level is determined with a combination of Lexile reading levels & our analysis