The Flavour Company

  • Gurgaon, India
  • Food & Beverages

Fresh, Ready to Eat Soups, Main Course, Snacks, Dessert exactly like in a restaurant, now at a retail store next to your home. Pick,Heat,Eat

Founded:
2016
Stage:
Proof of Concept
Market:
B2C

Startup Video

Featured


Concept Finalisation

After Extensive parleys the concept in totality was fixed

Oct

2015

Financial and Strategy Consultant Onboard

To rework the plan in an investor friendly way

Mar

2016

New Team Member

5 star chef agrees to come on board

Apr

Founded

Company registered as Pvt. Ltd.

Apr

New Team Member

Experienced category head joins

May

Jobs


Team Summary

Founder: Has over 11 years of experience in branding, advertising and marketing. This is his third venture, first was into International Patient Services and in the second created a talent accelerator for young people. Did his MBA in 2005 from University of Aberdeen, UK. Worked with Marks and Spencer, UK as an area manager for the food section handling this category of foods

Co-founder: She is a fashion designer by education and a full time artist as a professional. She teaches, paints and hold exhibitions. Very good commercial sense and a team worker

Chef: He is an Ex-Taj group, now with a famous café chain

Food Consultant: He was the category head of a famous retail chain that is presently doing this concept

Strategy and Financial Strategy: INSEAD and IIM/IIT alumni

Names being withheld temporarily

Team


    • Shubha Agarwal

    • Co-Founder

Product/Service Summary

Ready to Eat Meals with a range from soups to main course to desserts. These are freshly cooked and packaged in microwavable boxes. The food tastes as good as a 5 star restaurant because the recieps are designed by famous and 5 star chefs. The food would be low calorie, healthy and hygienic. Shelf life of each item would be around 2 days. The range would be sold through neighbourhood stores (the ones located inside societies or located close by)

How are we different?

ITC, Haldiram do ambient (room temp) storable food but these are cooked almost a year back, Venky's does frozen with a limited menu. We propose to do it in the cold-chain space (like the way we keep things in the fridge at home) where at the moment no brand is availavle with a global menu which is available across all retailers. Our product would be hygienic and healthy unlike the take away meals that are greasy and cannot be consumed regularly

Product/Service Descriptions