The Flavour Company

  • Gurgaon, India
  • Food & Beverages, Hyperlocal

Freshly cooked Soups, Main Course, Snacks, Dessert exactly like in a restaurant, now at a retail store next to your home or online

Founded:
2016
Stage:
Early Revenues
Market:
B2C

Startup Video

Featured


Concept Finalisation

After Extensive parleys the concept in totality was fixed

Oct

2015
Financial and Strategy Consultant Onboard

To rework the plan in an investor friendly way

Mar

2016
New Team Member

5 star chef agrees to come on board

Apr

Founded

Company registered as Pvt. Ltd.

Apr

New Team Member

Experienced category head joins

May

New Product Release

Started selling through retail network in Gurgaon

Oct

2017
New Product Release

Added cake slices to the range of products

Dec

Start of online sales

Started selling online through Milkbasket, touching 11K households

Dec

New Product Release

Flavoured Kheers launched- Nutela-o-Walnet, Strawberry, Dry-Fruit-Overload

Jan

2018

Jobs

Team Summary

Founder: Has over 11 years of experience in branding, advertising and marketing. This is his third venture, first was into International Patient Services and in the second created a talent accelerator for young people. Did his MBA in 2005 from University of Aberdeen, UK. Worked with Marks and Spencer, UK as an area manager for the food section handling this category of foods

Co-founder: She is a fashion designer by education and a full time artist as a professional. She teaches, paints and hold exhibitions. Very good commercial sense and a team worker

Chef: He is an Ex-Taj group, now with a famous café chain

Food Consultant: He was the category head of a famous retail chain that is presently doing this concept

Strategy and Financial Strategy: INSEAD and IIM/IIT alumni

Names being withheld temporarily

Team

Founding Team

Gaurav Agarwal

Gaurav Agarwal


Founder

Current: Head Marketing Videocon Previous Venture: Magic Boks Entertainment Education: MBA

WORK

Videocon Industries Ltd (2013 - present)
Marketing Head

Magic BoKS Entertainment (2010 - 2013)
Marketing Manager (Self Owned, Entrepreneur)

Riva Rossa Luxury Retail (2009 - 2010)
Retail Manager

EDUCATION

University of Aberdeen
MBA • 2004 - 2005

Kharkov State Medical University
MBBS • 1997 - 2003

Nirmala Convent High School
High School • 1982 - 1994

Shubha Agarwal

Shubha Agarwal


Co-Founder

A full time business woman with two start-ups, one into Food and Bevs and another into art

WORK

Hev Foods Private Limited (2016 - present)
HR Manager

Shubha's Center for Excellence in Arts (2009 - present)
Entrepreneur

Product/Service Summary

Freshly Cooked, Ready to Eat Meals with a range from soups to main course to desserts. These are freshly cooked and packaged in microwavable boxes. The food tastes as good as a 5 star restaurant because the recipes are designed by famous and 5 star chefs. Food is low calorie, healthy and hygienic. Shelf life of each item would be around 2 days. The range would be sold through neighbourhood stores, online and business park lobbies. Presently the cycle of ordering food ranges from 1 hour to 1 hour and 30 mins, with the availability of our brand this can be cut to 15 mins as the food is available within 300 meters

Product/Service Descriptions

Freshly done curries and cake slices

There are 6 curries of which veg and non veg have 50-50 distribution. Presently we retail cake slices in three flavours

Flavoured Kheer

Naturally Flavoured Kheer that come in 4 varieties, Almond Anjeer, Nutell-o-Walnut, Dr Fruit Overload and Strawberry