The Flavour Company

  • Gurgaon, India
  • Food & Beverages, Hyperlocal

Fresh, Ready to Eat Soups, Main Course, Snacks, Dessert exactly like in a restaurant, now at a retail store next to your home. Pick,Heat,Eat

Proof of Concept

Startup Video


Concept Finalisation

After Extensive parleys the concept in totality was fixed



Financial and Strategy Consultant Onboard

To rework the plan in an investor friendly way



New Team Member

5 star chef agrees to come on board



Company registered as Pvt. Ltd.


New Team Member

Experienced category head joins



Team Summary

Founder: Has over 11 years of experience in branding, advertising and marketing. This is his third venture, first was into International Patient Services and in the second created a talent accelerator for young people. Did his MBA in 2005 from University of Aberdeen, UK. Worked with Marks and Spencer, UK as an area manager for the food section handling this category of foods

Co-founder: She is a fashion designer by education and a full time artist as a professional. She teaches, paints and hold exhibitions. Very good commercial sense and a team worker

Chef: He is an Ex-Taj group, now with a famous café chain

Food Consultant: He was the category head of a famous retail chain that is presently doing this concept

Strategy and Financial Strategy: INSEAD and IIM/IIT alumni

Names being withheld temporarily


Founding Team

Current: Head Marketing Videocon Previous Venture: Magic Boks Entertainment Education: MBA


Videocon Industries Ltd (2013 - present)
Marketing Head

Magic BoKS Entertainment (2010 - 2013)
Marketing Manager (Self Owned, Entrepreneur)

Riva Rossa Luxury Retail (2009 - 2010)
Retail Manager


University of Aberdeen
MBA • 2004 - 2005

Kharkov State Medical University
MBBS • 1997 - 2003

Nirmala Convent High School
High School • 1982 - 1994

Shubha Agarwal

Shubha Agarwal


Product/Service Summary

Ready to Eat Meals with a range from soups to main course to desserts. These are freshly cooked and packaged in microwavable boxes. The food tastes as good as a 5 star restaurant because the recipes are designed by famous and 5 star chefs. The food would be low calorie, healthy and hygienic. Shelf life of each item would be around 2 days. The range would be sold through neighbourhood stores and business park lobbies. Presently the cycle of ordering food ranges from 1 hour to 1 hour and 30 mins, with the availability of our brand this can be cut to 15 mins as the food is available within 300 meters

Product/Service Descriptions