• Bangalore, India
  • E-commerce, Marketplace

AbeRuk provides platform to used & new book sellers to sell beyond local market where students/avid readers can buy books @ dirt cheap price

Early Revenues

Startup Video



Amazon-competitor AbeRuk gets money for expansion. | AIM Group

Honk Kong-based Swastika Company invested an undisclosed amount of money in Bangalore-based Quarto India Internet, owner of used-books classified AbeRuk

Aug 10, 2016


Used Books Marketplace AbeRuk Raises Angel Funding from Hong Kong Based Swastika | Business World

AbeRuk, a six-month old e-commerce startup, has raised an undisclosed amount in Angel funding from a Hong Kong-based company Swastika Company Limited. AbeRuk run by Quarto India Internet Pvt. Ltd. is an online marketplace for used books. At present,

Jul 20, 2016


Exclusive: Online marketplace for used books AbeRuk gets angel funding | VC Circle (News Corp)

Bangalore-based Quarto India Internet Pvt. Ltd that operates curated online marketplace for used books AbeRuk has raised an undisclosed amount in angel funding from Hong Kong-based Swastika Company Pvt Ltd, a top company executive told VCCircle.

Jul 20, 2016


We went live on this date




Raised Angel Funding from Swastika Co, (Hong Kong)


Media Coverage

Media (PR etc) on Angel Funding & Way Forward


New Product Release

AbeRuk Social Launch (P2P vertical)



Team Summary

Sidharth Shankar
Founder & CEO
Comes with wide industry experience in Lean Operations & Business Process Re-engineering domain.
Ex - Toyota (4 Yrs)
(India, Middle East, APAC)

Sidharth Kumar
Comes with International Business exposure & core finance
Ex - Schneider Electric, Ex - BIC staff
(Paris, KL, NYC)


Product/Service Summary

AbeRuk is an online marketplace for used, new books and out print books. It provides a platform to second hand book sellers to sell beyond local market & students / avid readers can buy books at dirt cheap prices. The lowest possible price in the market. AbeRuk has organised the fragmented used books market in India. Used, new or out of print booksellers from Bangalore, Delhi, Hyderabad, Chennai & other cities are already selling on our platform beyond local market, generating profits. For New Books category, we have exclusive tie-ups with the publishing houses & distributors. So customer gets a wide option of buying used books or new books for the same title. Utilizing our exclusive tie-ups with publishers we also offer bulk orders to institutes, colleges & corporate for their library supplies, both used or new books.

How are we different?

AbeRuk is faster and scalable. We're a marketplace & have edge over competition. We have penetrated deep into book lovers community by creating offline events for Book Lovers, Meet-ups and we have leveraged technology to become lowest cost books platform in India in the categories we deal in. Our Campus Ambassador Program in engineering called is most looked after program with more than 50+ campus ambassador spreading AbeRuk message. At the same time used book sellers revenue have even grown up by 30-40% utilizing our platform. We have impacted all our stakeholder lives by adding value.

Product/Service Descriptions