• Pune, India
  • AdvertisingAdTech, Media & EntertainmentOOH Media, Social Impact, Sharing Economy, Research, Engineering

ADOW is a revolutionary intelligent traffic signal + OOH platform with BEST exposure but will alter road users behavior to reduce accidents

Proof of Concept

Startup Video



Nagpur Found A Clever Way To Make Bikers Obey Traffic Rules: By Hanging A Shade! | STORY PICK

The authorities in Nagpur have installed these shades to help people feel less hot. And this idea of avoiding the harsh sun rays seems to be working.
What’s interesting is that it serves another purpose – people are not breaking traffic signals.

Apr 25, 2016


Ran the idea through the Minister (Road Transport). Got GREEN signal



New Product Release

ADOW prototype was built and demo'ed to Nitin Gadkari (Road Transport Minister)



Media Coverage

Nagpur Found A Clever Way To Make Bikers Obey Traffic Rules: By Hanging A Shade




Team Summary

1) Founder (Amol Ashtikar) is an Industrial Engineer (BE, MS, MBA and Six Sigma Black Belt). Doing PhD from NITIE on road safety.
Started multiple ventures after returning back to India. Has 17 years of experience.

2) Devesh Navsalkar - Chartered Accountant with 9 years of experience

3) Dr. S. Paranjpe an IIT-Mumbai graduate with 30 years of industry experience

Many accomplished subject matter experts (architect, civil engineers, bureaucrats, OOH owner & commissioners) have shown interests to join ADOW team


Founding Team

Experienced, educated road safety expert who is also a concerned and passionate entrepreneur to take on OOH media and revolutionize it.


VCT Consultancy - India (2017 - present)
Sr. Consultant

DelexDart Logitech Pvt. Ltd. (2016 - 2017)
Vice President

ADOW Systems (2013 - 2017)


National Institute of Industrial Engineering
Fellow (PhD) • 2015

Southern New Hampshire University
MBA • 2000 - 2003

West Virginia University
MS • 1998 - 2002

Product/Service Summary

Just like mobile phone today plays so many roles in our lives; an ADOW will play revolutionary role in OOH media, adTech, road traffic signal and very much needed road safety initiatives taken up by NGOs, government and CSRs.

It will automatically grab the most busy and accident prone spot for installation claiming premium rate for OOH ads.

It will dissolve the road users problem at intersections in urban area resulting in less road accidents.

Road Traffic accidents occur due to 3 major factors:
1. Human behavior (road user) - biggest culprit
2. Vehicle Engineering
3. Road Environment

The concept was tested for few days in Nagpur city and got the government and media attention.
ADOW did alter the road user's behavior and 2 wheel drivers changed their bad habits almost instantly.

Product/Service Descriptions