Aesthetic Nation

  • Mumbai, India
  • FashionApparel, Fitness, clothing, bodybuilding

Fitness is a lifestyle, and we at Aesthetic Nation produce apparels to fill the gap between Fitness & Lifestyle.

Founded:
2014
Stage:
Early Revenues
Market:
B2C

Startup Video

Featured


Founded

Aesthetic Apparels Private Limited was incorporated successfully on this day.

Oct

2014
Media Coverage

The official website was launched - https://aestheticnation.co.in/

Feb

2015
New Team Member

Sponsored 3 of India's Finest Fitness Models / Athletes.

Apr

Customer

Successfully sold over 2000 Pcs across the country.

Jul

New Product Release

Introduced a new series of product line in Track Pants & Tank Tops.

Sep

Funding

Seed Capital raised from the peer members.

Sep

Media Coverage

Successfully promoted the brand in 5 different cities.

Oct

Customer

Successfully sold over 6000 products throughout the country.

Dec

Customer

Tapped over 20,000 Target audience with the help of fitness expo (BodyPower).

Jan

2016
New Team Member

Sponsored India's No. 1 Natural Bodybuilder - Mr. Mazher Hamlaani.

Jan

New Team Member

Sponsored India's No.1 Men's Physique Athlete (Model) - Mr. Anil Sansanwal.

Feb

Jobs

Director - CFO. Finance/Accounting
 Apply   Share
Mumbai, India
Accounting and Finance, financial planning, MBA+ Financial Analysis, Financial Consulting, 3+years of exp., creative thinking, Startup Funding, Fund raising

Job Description
The Position is against Equity of the company, being a startup we are looking out for an Individual with very strong financial planning & budgeting with a work experience of over 3 Years.

Individual will be responsible for leading strategic and tactical planning, development, evaluation and coordination of Finance function across the company. He will also be responsible for guiding business decisions through financial planning, accurate and complete accounting in compliance with regulatory provisions, timely reporting and interpretation of financial information and establishing sound internal control procedures.

Key Responsibilities :

Strategic Planning & Direction :

- Provide strategic direction and insights to organization as a member of the Leadership team.

- Formulate risk management strategies for the group in consultation with other business heads.

- Provide active support in developing organizational strategies by contributing financial & accounting information, analysis, recommendations and provide financial advice on business strategies
.

- Establish finance function objectives in line with organizational priorities
.

- Lead and give valuable inputs in the budget planning activity for the organization
.

- Set the framework for annual business planning and budgeting, timelines, frequency, pre-work from department heads
.

- Communicate financial targets for business plan / rolling estimates to key stakeholders in the organisation
.

- Assist department heads with variance analysis and corrective mechanisms
.

- Study long-range economic trends and project company prospects for future growth in overall sales and market share, opportunities for acquisitions or expansion into new product areas, estimate requirements for capital, land, buildings, and increase in the work force
.

- Develop and direct the implementation of strategic business and operational plans
.

- Guide analyses on cash flow, cost controls, and expenses for Business Units, Territories to pinpoint potential financial opportunities and weakness and recommend corrective actions
.

Corporate Finance :

- Provide consultation to the leadership management for addressing upper tier financial issues such as ideal capital structure, cash management practice, capital funding and investment strategies
.

- Identify new approaches to funding, investment, inter-company procedures that will improve shareholder value
.

- Recommend and guide the team toward optimum fund deployment strategies for maximizing profits
.

- Liaise with the internal team to provide assistance with the due diligence or financial appraisal of any investment opportunity or proposal
.

- Assist the concept/territory operations teams with funding and cash flow requirements and any other assistance
.

- Provide department heads with assistance with the commercial negotiations for large scale contracts that the company would get into
.

- Maintain good relationship with key external stakeholders-key investors, banks, other funding institutions, etc.

- Acquire adequate equity and debt funds to support the company's growth.

- Implement strategy for capital market debt raising
.

- Review and make necessary modifications to company's treasury functions.

Team Summary

Mr. Aniket Pednekar, a Director / Co-Founder holds 51% shares in the company (Aesthetic Apparels Private Limited). He has pursued Bachelors in Management Studies with Special Studies in Marketing, Advertisement & Logistics. He holds a strong experience of International Sales & Marketing (European Region) for over the period of 3.5years. Mr. Aniket completely holds the responsibility of Marketing / Promotional activities of the company & holds complete rights of decision making against the company.


Mr. Pritam Kotian, a Director / Co-Founder holds 49% shares in the company. Mr. Pritam is an Automobile Engineer by profession. He holds strong knowledge about fabric & production with over 5 years of experience in the field of lifestyle garments. Mr. Pritam is primarily responsible for the production & operational activities of the company & also holds equal decision making rights of the company.


Ms. Gayatri Deshpande, Admin Manager, has an experience of handling backend & Financials process of the company. She is an expert with complete knowledge about the backend panel to the website which includes stock keeping unit, Invoicing & dispatch & Logistics of the products / orders.


Mr. Yash Ghuntla, associate of Uttam Abuwala & Co. is the Chief Accountant, Tax Consultant and Finance Department of Aesthetic Apparels Private Limited. experience of 7 years in the Accounting and Taxation field and also the member of WICASA for 2 years 2013-2015. Mr. Yash has done the stock audit of Prima Plastic Ltd one of the India's largest plastic chair making company, Statutory audit of Bank of Baroda Branch and Regional level, Excise audit of Thakur Group of Companies, and also special audit of Rose Valley Group of company India's largest chit fund company. Tax Audit of Bhagyalaxmi Metal Private Limited and finance sector of NBFC company.

Team

Founding Team

Aniket Pednekar

Aniket Pednekar


Founder

Founder @ Aesthetic Nation.

WORK

Aesthetic Nation (2014 - present)
CEO / Founder

Tendernews International (2013 - 2014)
International Business Development

Pritam Kotian

Pritam Kotian


Founder

Product/Service Summary

Aesthetic Nation is India's Very 1st brand to Introduce Exclusive Gym clothing range in India. The market is adopting to the new fantasy, "Gym" and we have adopted ourselves to serve their necessity.

Product/Service Descriptions

Tshirts

Most important factor being muscles, fitting is all that matters to a fit guy. Our main focus has always been our target audience & hence, we have designed products to exactly match their requirements, Muscle Fit !

Tank Tops

Only International brands had Gym Singlets / Tank Tops in their store which an average Indian could never afford. We took the next step by introducing them here & to our knowledge we are India's 1st Fitness Clothing Brand to introduce actual Gym Stringers / Gym Tank Tops.

Track Pants

When it comes to training legs or hitting cardio session, it is very much important for you to choose right apparel which can provide comfort as well as full range of motion.