Agile Akanksha Communication Private Limited

  • Mumbai, India
  • MarketingLoyalty, E-commerce

Earn Loyalty with Gamification: Game Mechanics to Motivate & Reward Loyalty Behavior on Social Media

Founded:
2012
Stage:
Beta Launched
Market:
B2C

Startup Video

Featured

Image

Agile Akanksha @India Fund Fest, Bangalore | Natio Cultus (Organizer) on their Youtube Channel

Jun 30, 2017

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Praveen Advani Q&A @India Fund Fest, Bangalore | Natio Cultus (Organizer) on their Youtube Channel


Founded

Fascinated by Startups, we protected IPR & started hunt for right opportunity.

Jun

2012

Funding

Arranged Seed Capital and Personal Finances

Sep

2014

New Team Member

Quit Flourishing MNC Career with Tata Consultancy Services (TCS)

Dec

Customer

Signed content services contract with ex-Employer, TCS

Mar

2015

New Product Release

Initiated Prototype Development

Apr

New Product Release

Completed Prototype Development

Aug

New Product Release

Invited Initial User Set for Prototype Review and Feedback

Sep

New Product Release

Added Revenue Model to Prototype

Jan

2016

Customer

On-boarded 40+ Partner Brands

Mar

New Product Release

Launched MVP, Initiated First Pilot

Apr

New Product Release

Captured Pilot Results, Initiated MVP Refinement for Usability & Mobility

Sep

Media Coverage

Reached Final Jury Round of CII Industrial Innovation Awards (Startup Category)

Oct

Media Coverage

Selected for Due Diligence Round by India Fund Fest

Mar

2017

Media Coverage

Awarded Top 42 Most Fundable Startups, with Funding Readiness Score of 94%

May

Media Coverage

Awarded Best Startup of 2017, by BizzUp Startup Awards

Jun

Jobs


Team Summary

With strong execution capability spanning 30+ years combined experience with Tata Consultancy Services (TCS), team Akanksha has worked with global clientele, and won awards and recognition at industry and Tata Group forums.

Team

Founding Team

After 14+ years at TCS, Praveen founded Agile Akanksha. With his global experience, prestigious awards and proficiency in international quality models, he is all set to lead Agile Akanksha’s Vision of being a Global Brand by 2022.

WORK

Agile Akanksha Communication Pvt Ltd (2015 - present)
CEO

Tata Consultancy Services (2010 - present)
Manager

TCS (2002 - present)
Sr. Manager - Technical Communication

After a 10-year stint with TCS, Vikram co-founded Agile Akanksha. He manages operations of the company's Gamification platforms, customer support and partner relationships.

WORK

Agile Akanksha Communication Private Limited (2014 - present)
COO

Tata Consultancy Services (2005 - 2014)
Assistant Manager

Taj Hotels Resorts and Palaces (2000 - 2004)
Team Lead

EDUCATION

INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION
Executive Masters in Business Administration

University of Mumbai
Master of Commerce

Jai Hind College
Bachelor of Commerce

Owns development and deployment of the company's Digital platforms, and is responsible for driving efficiency through best practices and innovation. Is also an ex-TCS professional, with 8+ years of industry experience.

WORK

Akanksha Junction (2015 - present)
CTO

Tata Consultancy Services (2008 - 2013)
IT Analyst

EDUCATION

DIET, Kurukshetra Univrsity
BTech • 2003 - 2007

Product/Service Summary

Branded “Akanksha”, our solutions enable businesses to earn customer loyalty, through Gamification – exciting use of Game Mechanics to engage and reward customers on social media - the place where all the business is. Our solutions address challenges of traditional Loyalty Programs that force points thresholds on customers, rather than motivating loyalty behavior. For businesses, it’s an easy, plug-n-play way to spice up social media presence, without upfront technology investment or a steep learning curve.

A promoter-bootstrapped company, Agile Akanksha has gained market traction & recognition, and is exploring fund-raising, to fuel growth and scale globally.

Product/Service Descriptions