Aniika

  • Bangalore, India
  • FashionFashion Technology, Retail, Social Impact, Cross border business, E-commerce

Changing how International Shoppers percieve & shop for products from India

Founded:
2012
Stage:
Early Revenues
Market:
B2C

Startup Video


Funding

Closed seed round of $75,000. Started working on product development in May '11

Apr

2011

New Product Release

Alpha version of product launched to private group + Hired first employee

Oct

Founded

Beta launch - this was done once the angel round of $300k was verbally closed.

Apr

2012

Funding

Angel round received.

Jul

Media Coverage

First magazine feature - TimeOut NY

Aug

Media Coverage

1st inclusion in holiday gift guides - InSyle, GoodHousekeeping & Women's Day.

Oct

Customer

This month had the highest sale for a single SKU.

Nov

Products

Crossed over 100 stores - over 2000 products on the site

Dec

Media Coverage

Featured in Family circle magazine

Mar

2013

Media Coverage

Featured in PeopleStyle Watch magazine

Apr

Media Coverage

Featured in Women 2.0

Jun

Products

Crossed 150 stores - over 5400 products on the site

Aug

Media Coverage

Featured in Forbes Brand Voice

Sep

Partnerships

1st Flash sale partnership to build the Aniika brand - with Belle & Clive

Nov

Partnerships

1st permanent site partnership - with JewelMint

Nov

Jobs


Team Summary

Co-founded by Shamim T & Meghana Rao. Over 25 years of combined experience across consulting & e-commerce. Strong backgrounds in business strategy, sales & analytics. Shamim is a PG from XLRI & Meghana is from LSE.

Advisors:
Vispi Daver - Experienced VC
Murli Ravi - Experienced VC
Dilip Krishnan - Post Doc at MIT (CSAIL)

Team


Product/Service Summary

Aniika.com is the first ultra-curated online destination for international consumers to shop for limited edition lifestyle products from emerging indian designers and brands.

Our vision is to change the way international shoppers perceive & shop for products from India via our proprietary fashion technology.

How are we different?

- First mover advantage (Exclusive International market focus)
- Positive gross profit margin on every sale
- Zero Inventory cost
- Unique business model to manage expectations and realities of buyer and seller market
- Founder proximity to buyer and seller market
- WIP proprietary technology to recreate the offline shopping experience online

Product/Service Descriptions