Changing how International Shoppers percieve & shop for products from India
Closed seed round of $75,000. Started working on product development in May '11
Alpha version of product launched to private group + Hired first employee
Beta launch - this was done once the angel round of $300k was verbally closed.
Angel round received.
First magazine feature - TimeOut NY
1st inclusion in holiday gift guides - InSyle, GoodHousekeeping & Women's Day.
This month had the highest sale for a single SKU.
Crossed over 100 stores - over 2000 products on the site
Featured in Family circle magazine
Featured in PeopleStyle Watch magazine
Featured in Women 2.0
Crossed 150 stores - over 5400 products on the site
Featured in Forbes Brand Voice
1st Flash sale partnership to build the Aniika brand - with Belle & Clive
1st permanent site partnership - with JewelMint