appICE.io

  • Noida, India
  • Internet of Things, Analytics, Marketing Automation, Mobile, SaaS

Integrated App Marketing Platform covering user lifecycle across acquisition, usage, context, engagement & churn.

Founded:
2015
Stage:
Beta Launched
Market:
B2B

Startup Video

Featured


Founded

Started Development

Mar

2015

New Product Release

Went Live in Beta

Oct

Customer

1st customer Live on the platform

Oct

New Product Release

Added new features to the audience segmentation.

Jan

2016

Jobs


Team Summary

Tarun Anand (CEO/CTO) - IIT-K, Texas Univ, 12 Patents in distributed computing. ex-MSFT
Ravi Datanwala (CRO) - Enterprise B2B Sales, ex-WebEngage (Grew sales to $1MM+ in ARR) ex-MSFT. Founded & Exited eazy2pay.com in 2009.

Advisors : Dilip Mistry (McKinsey), Gokul Rajaram (Google, Foursquare), Michael Becker (ex-MD of MMA-US)

Team size : 10

Team

Founding Team

Ravi Datanwala


Co-Founder, CRO

ex-WebEngage - VP Sales (Grew them to $1MM+ ARR) ex-QSFT - Enterprise Sales ex-Microsoft - Product Manager, Presales, Compete eazy2pay.com - exited in 2009

Tarun Anand


Co-Founder

Dilip Mistry


Advisor

Digital Executive

WORK

McKinsey & Company (2015 - present)
Digital Vice President

Semusi (2012 - 2015)
CEO, Founder, Investor

IncubAsia Ventures (2012 - 2013)
Managing Director

EDUCATION

Case Western Reserve University
Master of Electrical Engineering • 2013 - 2015

The University of Chicago Booth School of Business
MBA • 2008 - 2010

University of Central Lancashire
BSc (Hons) • 1987 - 1991

Product/Service Summary

AppICE is an integrated app marketing platform for marketers/app-owners to track their user’s life-cycle across acquisition, usage, engagement, & churn to build profitable app-driven businesses. We use patented machine-learning algorithms to decipher the real time context (WHO is doing WHAT at WHERE and WHEN) to enable in-the-moment experiences.

Product/Service Descriptions