Archana's Kitchen

  • Bangalore, India
  • Food & BeveragesFood, Media & EntertainmentDigital Media, Content, Content Discovery, New Media

Archana's Kitchen helps millions of users discover recipes for everyday cooking & plan healthy meals

Founded:
2014
Stage:
Steady Revenues
Market:
B2C

Startup Video

Featured

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Media Coverage Page - on Archana's Kitchen | Archana's Kitchen

Jan 01, 2016

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Rise of The YouTube Star | Yourstory

Sep 07, 2015

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Featured on Cover Page of Mint Lounge | Mint Lounge

Rise of The Food Blogger

Mar 01, 2014

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CNBC TV 18 | CNBC

Featured on CNBC TV 18 - What Women Want

Oct 15, 2012

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Google Entrepreneur on The Web | Google

Featured as the Google Entrepreneur on The Web for the outstanding work on Digital Content

Sep 22, 2012

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Featured On Google Chrome Ad | Google

Archana's Kitchen was an inspiration for the first ever Google Chrome Commercial on National Television.

May 05, 2011


Founded

Started Archana's Kitchen where Archana passionately writting recipes

Nov

2008

Media Coverage

Archana’s Kitchen was the inspiration behind Google’s first TV commercial

May

2011

New Product Release

Launched YouTube Videos & Opened platform to contributors

Mar

2013

Customer

Started working with large brands on sponsored content.

Apr

New Product Release

Enhanced tech to increase traffic and content

May

Founded

Incorporated into LLP and expanded team

Aug

2014

Jobs


Team Summary

Archana's Kitchen has a 4 people team.
Archana Doshi - Founder
Suprabha - Content Manager
Malvika Hada - Content Manager
Madhumita - Community & Content Manager
Kavitha Mohanlal - Social Media Manager
4 Home Chefs - Recipe Developers
plus 100 plus contributors contributing recipes to Archana's Kitchen

Team


Product/Service Summary

Archana's Kitchen is India's leading recipe and food discovery website that gives the world a credible and confident 'DIY' solutions for everyday cooking. It has millions of readers using the recipes and videos enhanced with rich content like menu plans, special diets, dinner ideas, lunch box ideas and more.

How are we different?

Recipe & Food content is evergreen unlike the buzzfeed and news, which have a short life span as long as the virality exists. Recipe content builds traffic incrementally over time and the videos enable the recipes to create value and help in the exponential growth. This consistent need for discovering recipes, will keep the differentiation.

Product/Service Descriptions