The Founders have more than 15+ years of rich experience in working in Modern Trade, General Trade and E-commerce space. They have a deep understanding of various cities in India in terms of their buying behaviour, demography, market dynamics etc. By virtue of their exposure, experience and understanding they have come to believe that unorganised segment has got huge business potential since they offer following to their set of consumers inadvertently-
3) Customised Service and above all
4) Building one to one relationship
If they are given a level playing filed in terms of bringing them closer to their set of consumers through technology, cascading knowledge, right product mix etc, they not only get empowered but also get to mainstream economics thereby becoming more self reliant.