AutoRaja.org

  • Chennai, India
  • Transport, Travel, livelihoods

Hiring rickshaw made easy; AutoRaja, TN's first on demand verified rickshaw service to reinvent 5m autos. 2,300+ Drivers. Growing 10% MoM.

Founded:
2013
Stage:
Early Revenues
Market:
B2C

Startup Video

Featured

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Single moms take to wheel to fuel dreams | The Huffington Post

thirty-something, single mom-turned-auto drivers in the city — S. Bhuvaneshwari, I. Adhilakshmi and S. Jayanthi. These three women, employed with call auto service ‘Auto Ranis’, talk about how they broke into the autorickshaw scene

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How AutoRaja provides relief to Chennai's hassled commuters | First Post

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Champions of Change Hail Fare Revision | Times of India

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Rajas and Ranis on three wheels | YourStory

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AutoRaja finds its Métier | The New Indian Express

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Auto firms look to provide rides for and by women | Times of India

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All-women Auto Fleet to Hit Chennai Roads in March | The New Indian Express

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An auto ride with a smile | Deccan Herald

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AutoRaja - The three wheels of Change | Penumbra Magazine

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AutoRaja .. Win Shell Foundation Rickshaw Challenge | Tech Circle, VC Circle

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Success Story of AutoRaja, the wheels of change have been set in motion | Rough Polish

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Shell Foundation and EMBARQ India back three startups in the $10 billion Indian auto rickshaw indust | YourStory

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Hail the new Auto | The Indian Express

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Empowering the kings, queens of the road | The Hindu

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Hail an Auto via WhatsApp | The New Indian Express

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AutoRaja on Evening Drive with RJ Niladri Bose | Chennai One FM

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Autonomics | The Hindu

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The autorickshaw drivers who make a difference | The Hindu


Thesis Study

Aishwarya conducts the study, A sociological insight into lives of auto drivers

Mar

2011

Eureka Moment

Anubhav has the next big idea!

Feb

2012

Co-founders Meet Online

Anubhav contacts Aishwarya on LinkedIn. Idea turns into an organisation.

Mar

Organisation Founded

Aishwarya returns from Oxford. Anubhav and she found AutoRaja.

Sep

Market Survey

We interview experts and entrepreneurs as also auto drivers and union leaders

Oct

Business Plan Formulated

We formulate a Business Plan and deliver our First Pitch

Dec

Market Survey and Recruitment

We interview prospective customers. Follow media campaigns. Start recruitment.

Jan

2013

Successful Recruitment

Successfully recruit our first AutoRaja after speaking to over 150 drivers.

Mar

First Job Completed

With our first AutoRaja on call, we deliver the first trip of our service.

Apr

Soft Launch

We softlaunch AutoRaja on Facebook. 13 drivers on board.

Apr

Media Coverage Begins

Tamil, English media start covering our social and technological change story.

Apr

Chennai's First Call Auto Service

AutoRaja witnesses overwhelming customer response to its metered service.

May

Competition Enters Scene

Following AutoRaja's initiative, a new company launches a hail-auto service

Jun

Team Grows

We employ transgender women in the driver management team.

Jul

Policy Change Initiated

AutoRaja consults for the Tamil Nadu govt. and brings about policy change.

Aug

Hailed as Changemakers

Times of India, among other media, hails AutoRaja as a changemaker.

Aug

200 and 2000 served

Over 200 drivers associated with us complete over 2000 unique customer jobs

Sep

New Team Member

New team member joins us for call centre operations.

Oct

Funding 1

INR 50,000 from The Indus Entrepreneurs (TiE) Bangalore Chapter.

Nov

Funding 2

INR 1,00,000 from the All India Bank Officers' Association

Dec

Funding 3

USD 25,000 (~INR 15,00,000) from Shell Foundation, UK, and Embarq India

Feb

2014

Team Grows

We add two more members to our call centre team.

May

Team Grows

We add 8 new members to our call centre team to handle increased demand.

Jul

Driver Size Increased

As many as 1500 drivers profiled, and 300 placed on daily roll call.

Aug

New Channel - WhatsApp Booking

New channel of booking - over WhatsApp - launched.

Sep

New Channel - SMS Booking

Following success of WhatsApp bkg, New Channel of Booking over SMS launched.

Oct

Funding

INR 60,000, Best Elevator Pitch, TiE International Business Plan Competition

Feb

2015

Funding

Rs. 9.77 Lacs, Government of Australia - Direct Aid Program Grant

Jul

Jobs


Vice President (Engineering) Mobile Developer, Product Manager, Software Engineer, UI/UX Designer
 Apply   Share
Chennai, India
Technology Consulting

Job Description
Job Description

Fed up with autorickshaws, we have dirtied our hands and begun streamlining the entire auto rickshaw sector across India. 

We are building a real time dispatch system with optimised network efficiency, preferences to match right passenger with relevant auto driver on real time on a large scale. 

This role demands not only to have complete control on advancements in technology to meet the mammoth vision, but also become its technology face.

That means you

represent the company on various forums, be it specialized startup groups, universities and events for talks, meetings with investors, media, technology groups, be in sync with the current and future milestones build the platform that's right and relevant.

KINDS OF SKILLS WE'RE LOOKING FOR:

  • Web Technologies. You are excited by the amazing pace that the web continues to evolve. You seek new methods and tools to build great websites faster and better, both on the front-end and back-end. You’ve built side projects or professionally utilize the latest stacks and libraries. Preference, Ruby on Rails, Backbone.js, MySQL
  • Interests. Your interest lies in Machine Learning, Data, Architecture, Concurrent and Distributed Applications.
  • Leadership under fire. AutoRaja is growing fast and change is a constant. You’ve managed teams in similarly challenging environments. You know how to cut through the noise and get things done in the face of uncertainty.
  • Multi-disciplinary approach. The best products get built when experts at their craft come together. You don’t believe in decision by consensus but instead appreciate what people passionate about their discipline bring to the table. You enable product managers and designers working with an engineering team to get their best ideas out to the world.
  • Bias towards action. You believe that speed and quality can be achieved at the same time. You’ve shown good judgement, shipping as fast as possible, products that are built in a responsible and sustainable way. You’re willing to make mistakes along the way and make sure you learn from them.
  • Make teams better. You know how to mentor other engineers and love doing it. You’re always looking for that new team member that will raise the bar for both the team and the company.
  • Service. Your top priority is satisfying the passenger and driver. It doesn’t matter what, how, or why something has gone wrong, you’ll jump in and take ownership of problems that might not even be in your team’s scope to ensure the rider is always getting the best experience possible.
  • Design and business vision. You help your team understand requirements beyond the written word. Even in the absence of a CTO or Co Founder, you show great attention to the design and product aspect of anything your team ships.

What is AutoRaja?

AutoRaja.org is Chennai's first company to run autos on meter after years of hiatus, helped TN govt with fare revision, and now the largest call auto service. According to a report by the WRI, auto rickshaws do 6.8 billion trips every single month in India. Forbes sees it as a 10 billion USD/ year market - mostly inefficient and unorganised. Auto drivers are often seen as symbol of refusals, price bargaining, risk to women safety, bad behavior, unruliness etc. 

We see them as an opportunity.

Less important bytes

  • won prize on national scale on social impact by TIE Bangalore, 2013 (Access to Bootcamp, Mentorship, TIE Ambassador, INR 50,000)
  • won prize on international scale, on innovative business model on unorganised sector, Shell Foundation, 2014 (6 months business support, 25,000 USD, access to Embarq's international network)
  • Founded in Apr, 2013
  • Working with 500+ drivers on board with 2000 on file
  • Partnered with 20+ institutions including TN State Govt. to provide social and economic security benefits to drivers
  • Current team size: 9
  • Version 1 is developed in Ruby on Rails, Bootstrap.js, MySQL

Public Opinion, Published Opinion

  • AutoRaja's auto drivers, An example: http://on.fb.me/1AwpdCB
  • AutoRaja in media: www.autoraja.org/media
  • Official Youtube Channel, (Testimonials and Talks): http://bit.ly/1zQzT0E
  • Official Facebook Page: https://www.facebook.com/autoraja.org

Chief Technology Officer (CTO) Mobile Developer, Product Manager, Software Engineer, UI/UX Designer
 Apply   Share
Chennai, India
Technology Consulting

Job Description
Fed up with autorickshaws, we have dirtied our hands and begun streamlining the entire auto rickshaw sector across India. 

We are building a real time dispatch system with optimised network efficiency, preferences to match right passenger with relevant auto driver on real time on a large scale. 

This role demands not only to have complete control on advancements in technology to meet the mammoth vision, but also become its technology face.

That means you

represent the company on various forums, be it specialized startup groups, universities and events for talks, meetings with investors, media, technology groups, be in sync with the current and future milestones build the platform that's right and relevant.

What is AutoRaja?

AutoRaja.org is Chennai's first company to run autos on meter after years of hiatus, helped TN govt with fare revision, and now the largest call auto service. According to a report by the WRI, auto rickshaws do 6.8 billion trips every single month in India. Forbes sees it as a 10 billion USD/ year market - mostly inefficient and unorganised. Auto drivers are often seen as symbol of refusals, price bargaining, risk to women safety, bad behavior, unruliness etc. 

We see them as an opportunity.

Less important bytes

  • won prize on national scale on social impact by TIE Bangalore, 2013 (Access to Bootcamp, Mentorship, TIE Ambassador, INR 50,000)
  • won prize on international scale, on innovative business model on unorganised sector, Shell Foundation, 2014 (6 months business support, 25,000 USD, access to Embarq's international network)
  • Founded in Apr, 2013
  • Working with 500+ drivers on board with 2000 on file
  • Partnered with 20+ institutions including TN State Govt. to provide social and economic security benefits to drivers
  • Current team size: 9
  • Version 1 is developed in Ruby on Rails, Bootstrap.js, MySQL
Public Opinion, Published Opinion

AutoRaja's auto drivers, An example: http://on.fb.me/1AwpdCB
AutoRaja in media: www.autoraja.org/media
Official Youtube Channel, (Testimonials and Talks): http://bit.ly/1zQzT0E
Official Facebook Page: https://www.facebook.com/autoraja.org

Job Perks

  • Opportunity to be showcased in the media
  • Ground floor opportunity of working with Founders; shape the strategic direction of the company.
  • The rare opportunity to challenge the status quo such that everyone around you is using the product whose creation you spearhead. We’re not just another call auto service, we’re moving real people and assets and reinventing the way auto rickshaws are seen, once and for all

Team Summary

AutoRaja is the brainchild of Anubhav and Aishwarya. Having graduated with a B.Tech in Computer Science from Vellore Institute of Technology (VIT), Vellore (2010), Anubhav has to his credit a diverse work experience: Research Intern at IIT-Madras (2010), Analyst at McKinsey Knowledge Centre, McKinsey & Co. (2010-11), Engineer – R&D, Software Consultant at Sling Media Pvt. Ltd. (2012-13). In addition to setting the company's vision, goals, strategies, and forming the core team, Anubhav oversees finances, human resource, marketing, and fund raising aspects of AutoRaja.

Aishwarya, the co-founder of the social enterprise, is a Master of Science in Sociology, University of Oxford, UK (2011-12), and a Bachelor of Arts in Sociology from MOP Vaishnav College for Women, University of Madras (2008-11). For her undergraduate degree thesis, she studied the lives of autorickshaw drivers in the city of Chennai through the lens of sociological imagination. She profiled the socio-economic lives of the drivers and their family members, and in due process interviewed all stakeholders involved from auto drivers, family members, union leaders, to government officials, and liquor store owners too! At AutoRaja, Aishwarya manages the daily functions of the organisation. Aishwarya is also responsible for the liaising of AutoRaja with its social partners, the government, and most importantly the drivers themselves.

Team


Product/Service Summary

Book-an-Auto Service on the lines of call taxi service.

Now book a safe, reliable and metered autorickshaw to be delivered to your doorstep anywhere in Chennai over call, SMS, or WhatsApp. Phone No.: 7200-321-294.

How are we different?

As the earliest and one of the largest fleet operators in Tamil Nadu, we helped govt. revise rickshaw fares after a 7-year hiatus. We employ low-cost aggregator and low-cost scalability models to onboard drivers. We deliver full time on-journey support and operate a women auto driver fleet. Only AutoRaja offers Scheduled, Ride Later trips service.

Product/Service Descriptions