Badhai

  • Mumbai, India
  • SaaS

SaaS based enterprise social platform for driving employee alignment with strategic priorities and core behaviours

Founded:
2014
Stage:
Early Revenues
Market:
B2B

Startup Video

Featured


Founded

We launched Badhai as a Consumer Gifting portal where people can gift choices.

Oct

2011

Customer

We received orders from our first Corporate customer - 21CHMS

Oct

New Team Member

We hired new team members for vendor tie-ups and managing operations

Nov

Media Coverage

Badhai covered by India Digital Review

Mar

2012

New Product Release

Badhai introduced group gifting in India where people can chip in gift amount

May

Media Coverage

Badhai group gifting covered by Mint, Business Standard

May

New Product Release

Badhai pivoted the model to focus on only the Corporate segment - rewards, gift

Apr

2013

New Product Release

Launched Social Recognition for driving alignment & improving productivity

Sep

2014

Jobs


Team Summary

Badhai has been founded by Sourabh and Ajay. Sourabh (IIT Kanpur 1999, IIM C 2003) has extensive experience in Corporate domain across manufacturing, management consulting and private equity. Ajay (IIT Kanpur 2001) started and successfully exited his previous IT services company, Mastiff after selling to a listed Indian company.

Team


Product/Service Summary

In most organizations, 70-80% employees are disengaged which affects productivity, We offer a SaaS Platform that helps Companies align employees better with strategic priorities & desired behaviours thereby driving productivity. It uses peer social recognition and inbuilt gamification of analytics to reinforce and embed the right behaviour/actions

How are we different?

Though our Platform enables Recognition and Rewards, we are more interested in driving end results such as Alignment and Productivity. Therefore, we target Business Heads (not HR) to begin with. Ou Platform gives gamified analytics that help Leadership team and Managers compare and take actions to improve alignment in their teams.

Product/Service Descriptions