Startup Video
Featured
Founded
We launched Badhai as a Consumer Gifting portal where people can gift choices.
Oct
2011
Customer
We received orders from our first Corporate customer - 21CHMS
Oct
New Team Member
We hired new team members for vendor tie-ups and managing operations
Nov
Media Coverage
Badhai covered by India Digital Review
Mar
2012
New Product Release
Badhai introduced group gifting in India where people can chip in gift amount
May
Media Coverage
Badhai group gifting covered by Mint, Business Standard
May
New Product Release
Badhai pivoted the model to focus on only the Corporate segment - rewards, gift
Apr
2013
New Product Release
Launched Social Recognition for driving alignment & improving productivity
Sep
2014
Jobs
Team Summary
Badhai has been founded by Sourabh and Ajay. Sourabh (IIT Kanpur 1999, IIM C 2003) has extensive experience in Corporate domain across manufacturing, management consulting and private equity. Ajay (IIT Kanpur 2001) started and successfully exited his previous IT services company, Mastiff after selling to a listed Indian company.
Product/Service Summary
In most organizations, 70-80% employees are disengaged which affects productivity, We offer a SaaS Platform that helps Companies align employees better with strategic priorities & desired behaviours thereby driving productivity. It uses peer social recognition and inbuilt gamification of analytics to reinforce and embed the right behaviour/actions
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