• Delhi, India
  • FashionFashion Technology, E-commerce

We are a Tech Company Helping Fashion Brands Get Traffic through Automation & Improve On Site Conversions through Intelligent Algorithms.

Early Revenues

Startup Video


Team Summary

Founding team comprises of Deepak Jain and Anu Jain.

Deepak is IIT Roorkee/IIM Ahmedabad graduate with experience in Technology and Business. He has developed Algorithmic Trading Systems at DE Shaw and managed Investments at IREO along with experience of kickstarting new businesses there.

Anu is a graduate in Architecture of MIT-Manipal. She has strong understanding of Design and Fashion from her past experience and had founded a content company in the past scaling it to 16 Million Monthly Visits.

Total team size is 8 with two fashion stylists, two developers and one content writer and one Graphic Designer in addition to the co-founders..

The Fashion Stylists are from India's Premium Institutes with experience in companies such as Tommy Hilfiger and have worked with well-known designers. The technology team is strong having developed some pretty sophisticated algorithms at Baggout and elsewhere.


Product/Service Summary

We are a Tech Company Helping Fashion Brands Generate Traffic through Automation and Improve On Site Conversions through Intelligent Algorithmic Recommendations. Our strength comes from the fact that we have been running a B2C Fashion portal ( with around 500K Monthly Visits and all our solutions are based on the problems faced while running our portal and have been tested at scale on our platform.

We have created solutions for Fashion Brands to enable them in two basic areas fundamental to their business -

1. Generating SEO and Social traffic through automation leveraging their Inventory strengths
2. Improving their on-site conversions through creating "Stylist level Automated Looks" for all products and powering their Similar Product Recommendations

How are we different?

We are different from any other Fashion e-commerce enabler in terms of our experience of running a fashion e-commerce player, access to strong data from our portal leading to continuous improvements. Both these aspects have helped us create technology owned by no-one else in India.

Specifically -

1. Automated Tagging - Our algorithms can tag all basic data (such as category, Product Type, Brand, Color, Design etc) to all products in Inventory. In addition, we work on much more sophisticated tags like matching Body Shape, Style and User Persona to each product.

2. Automated Looks - Our algorithms create a look for every product in an automated manner opening up the upselling potential to the retailers

3. Similar Product Suggestions

4. SEO - We tag all details to the inventory and in the process identify all niches in the inventory which would be rewarded by Search Engines

5. Social Media Marketing - We have algorithms to insert automated product widgets in the content.

Product/Service Descriptions