• Delhi, India
  • FashionFashion Technology, E-commerce

A Tech Company Helping Fashion Brands Get Traffic & improve conversions via algorithms based on learnings from our B2C site

Early Revenues

Startup Video


Team Summary

Founding team comprises of Deepak Jain and Anu Jain.

Deepak is IIT Roorkee/IIM Ahmedabad alumnus with experience in Technology and Business. He has developed Algorithmic Trading Systems at DE Shaw and managed Investments at IREO along with experience of kickstarting new businesses there.

Anu is a graduate in Architecture of MIT-Manipal. She has strong understanding of Design and Fashion from her past experience and had founded a content company in the past scaling it to 16 Million Monthly Visits.

Total team size is 8 with two fashion stylists, two developers, one content writer and one Graphic Designer in addition to the co-founders..

The Fashion Stylists are from India's Premium Institutes with experience in companies such as Tommy Hilfiger and have worked with well-known designers. The technology team is strong having developed some pretty sophisticated algorithms at Baggout and elsewhere.


Founding Team

Deepak Jain

CEO, Co-Founder
WORK (2012 - present)
Co Founder - CEO

Ireo Private Limited. (2011 - 2013)
Manager - Corporate Planning

ICRA (2011 - 2011)
Senior Analyst


Indian Institute of Management, Ahmedabad
d. Post-Graduate Programme in Management (PGP) • 2007 - 2009

The University of Chicago Booth School of Business
Exchange Student • 2008 - 2008

Indian Institute of Technology, Roorkee
BTech • 2002 - 2006

Anu Jain

Co-Founder, COO

Product/Service Summary

B2B Offering Website -
B2C Site -

We are a Tech Company Helping Fashion Brands Generate Traffic through Automation and Improve their On Site Conversions through Intelligent Algorithmic Recommendations. Our strength comes from the fact that we have been running a B2C Fashion portal ( with around 500K Monthly Visits and all our solutions are based on the problems faced while running our portal. These solutions have also been tested at scale on our platform.

Our B2B offering is under the Brand - FashionIQ where we have created solutions for Fashion Brands to enable them in two basic areas fundamental to their business -

1. Generating SEO and Social traffic through automation - Our algorithms leverage depth in their inventory across categories to create scalable traffic avenues for them
2. Improving their on-site conversions through creating "Stylist level Automated Looks" for all products and powering their Similar Product Recommendations

Product/Service Descriptions