We are different from any other Fashion e-commerce enabler in terms of our experience of running a fashion e-commerce player, access to strong data from our portal leading to continuous improvements. Both these aspects have helped us create technology owned by no-one else in India.
1. Automated Tagging - Our algorithms can tag all basic data (such as category, Product Type, Brand, Color, Design etc) to all products in Inventory. In addition, we work on much more sophisticated tags like matching Body Shape, Style and User Persona to each product.
2. Automated Looks - Our algorithms create a look for every product in an automated manner opening up the upselling potential to the retailers
3. Similar Product Suggestions
4. SEO - We tag all details to the inventory and in the process identify all niches in the inventory which would be rewarded by Search Engines
5. Social Media Marketing - We have algorithms to insert automated product widgets in the content.