• Mumbai, India
  • BFSI, Consumer Internet

We're helping people make smarter fin decisions independently - think tripadvisor in fin services

Early Revenues

Startup Video



Team Summary

1) Manish Shah (IIM-A), 15 years in financial services between Citibank and AEGON Religare. Worked across unsecured lending, mortgages (US market based in CT), wealth management and life insurance
2) Gaurav Roy (IIT Bombay and XLRI) - work ex spans software development (WIPRO), consulting (AA and KPMG) and business planning (Bharti AXA & ARLI)


Product/Service Summary

Help Indian middle class consumers make better financial decisions by giving them access to information and tools that they do not have allowing them to build their own decisions without becoming a sales lead. We allow them to understand the why, what and how much before having to choose whom to buy from (or not to if they don't need the category)

How are we different?

1) Data & algorithms backed
2) Most unintrusive platform
3) Collaborative - Help to deepen market instead of competing with current players. see & both have a section called Calculators - powered by us. In disc with insurance & MF cos, banks partner us to help customers decide

Product/Service Descriptions