BLOTCHWEAR

  • Mumbai, India
  • Fashion, E-commerce, Marketplace

A men's fast fashion brand which leverages the excess production capacity in the supply chain to generate tremendous cost & time arbitrage

Founded:
2015
Stage:
Early Revenues
Market:
B2C

Startup Video

Featured


Started Social Media Marketing

Started promoting the property on Facebook, google, instagram

Feb

2015

Worn By Bollywood

Tshirt worn by Varun Dhawan & Siddharth Malhotra during promotions

Jun

Winter Line Launched

Started the winter jacket line , which proved to be highly successful

Oct

Key Hires Made

Have got commitments from key hires in the logistics and marketing space

Nov

Fund Commitment

A fund commitment made by Brand Capital

Dec

Funding

Raise funding for BLOTCHWEAR.com

Apr

2016

Jobs


Team Summary

A very strong team consisting of a panel of leading stylists . We also have a very strong person to head our digital team as well as our procuring and logistics teams.

Team


    • Lalit J

    • Head Marketing

    • Part time

    • Debasish V

    • Head Supply Chain

Product/Service Summary

We are a CURATED online mens fast fashion brand, which is identifying areas of excess capacity in production, thereby providing a huge cost advantage to the final customer. We are currently working on a NEGATIVE cash flow model- basically is a system where the credit extended by suppliers is greater than the time taken to sell the goods.

How are we different?

We are different because we are a quasi marketplace where we control the production but do not own the same. Also our sourcing is unique which gives us a great leverage on the pricing. All goods are produced and sold under our name thereby creating brand and also all inventory is financed by our suppliers thereby reducing working cash required

Product/Service Descriptions