Butterfly

  • Delhi, India
  • FashionLifestyle, Hobbies & Extra Curricular Activities

A marketplace for hobbies & activities. The only platform that enables the consumers to discover and book for services online.

Founded:
2014
Stage:
Early Revenues
Market:
B2C

Startup Video

Featured

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Butterflyapp: This activity compass is good but green | Business Standard

Apr 10, 2016

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This startup is an online marketplace for extra-curricular activities and hobby sciences -ButterflyA | KnowStartup

Apr 04, 2016

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Big Idea: One-Stop Hobby Shop | Outlook Business

Feb 18, 2016

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This Startup is Bringing Extracurricular to the App market place | Entrepreneur.com

Feb 02, 2016

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Click worthy Services | Times of India

Dec 06, 2015

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ET Recommendations: Gadgets, game & App | Economic Times

Nov 15, 2015

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Butterfly app helps connect hobbyists with service providers | Digit

Oct 20, 2015

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Do what you love with the launch of Butterfly, an app for your passion! | APNNews

Oct 20, 2015


Founded

Butterfly Interactive Pvt Ltd. was founded. Hired our first employee.

Sep

2014

New Team Member

Tech team in place with IOS & Android developers, Sr. PHP developer.

Feb

2015

New Product Release

First version on ButterflyApp released.

Apr

New Team Member

Atibhi Mehra (Ex-Yahoo & Mindshare) hired as Chief Product Officer.

Apr

Funding

First Angel investment from Chandrabhanu Pattajoshi (Ex-Yahoo & RadioOne)

May

New Team Member

Entire BD team in place. Merchant acquisition started.

Jun

New Product Release

ButterflyApp launched on IOS and Android platforms.

Aug

Customer

Butterfly aggregating 50 service providers in Delhi/NCR

Aug

Customer

First Transaction on ButterflyApp

Sep

Customer

Total business driven through ButterflyApp reaches INR 1,00,000

Dec

Customer

100th transition on ButterflyApp

Dec

Customer

500th transaction on ButterflyApp

Dec

Customer

Butterfly aggregating 600 service providers. 5000+ unique courses/classes.

Dec

Customer

1500th transaction on ButterflyApp

Jan

2016

Customer

Total business on ButterflyApp reaches INR 5,00,000

Feb

Customer

2000th transaction & INR 10,00,000 worth of business.

Feb

Customer

2500th transaction & INR 15,00,000 worth of business.

Mar

Customer

Reach a daily rate of 20-25 transactions resulting in Rs. 20,000 revenue daily.

Mar

Customer

3000th transaction & INR 25,00,000 of business on ButterflyApp

Apr

Customer

4000+ transactions and INR 30,00,000 of business on ButterflyApp

May

Customer

5k transactions. Merchants using Butterfly for Business as their backend tasks.

Jul

Jobs


Team Summary

• LUV GUPTA (Founder & CEO): 10 years of entrepreneurial experience in the finance industry. Successfully adopted roles of Portfolio Management, MF investments, Commodities & Options Trading. Expertise in: Establishing businesses, Strategy, Management and Operations. https://in.linkedin.com/in/guptaluv

• ASIM KHAN (CFO): Partner, Konfyans Private Wealth LLP. (2009-Present). Responsible for finance, cash flow management and corporate structuring. https://in.linkedin.com/in/asim-khan-4083671b

• KUSH GUPTA (Business Head): 9 years of entrepreneurial experience. Handled operations and management across multiple offices in Delhi/NCR. Responsible for all business operations of Butterfly.

• SACHIN KAPOOR (Investor. Advisor on Tech & Alliances): Head of India Business Development, LinkedIn. https://in.linkedin.com/in/sachinkapoor

• CHANDRABHANU PATTAJOSHI (Investor. Advisor on Operations & Business): Founder, Glossaread. https://in.linkedin.com/in/chandrabhanu-pattajoshi-b651a93


Team


Product/Service Summary

ButterflyApp is the biggest destination for hobbies and activities in the country. We aim to provide all the solutions for the consumers pursuing their beloved hobbies. At present our mobile platform disseminates information about the registered merchant(s)services viz. activity details, location, pricing, schedule etc. to the user, leading to subscription of the same. We are evolving into a highly engaging social platform with ratings, reviews, chats & forums fulfilling the social media needs of consumers as well as an e-commerce to cater to the demand of products associated with the listed activities.
Butterfly for Business is a web based solution for accounts, payments, cust. relationship, package listings etc for the service providers. Understanding the dire need to reform this segment, we are assisting the associated businesses with this ERP solution to manage all their tasks. A simple yet sophisticated platform empowers them to streamline their highly unstructured businesses.

How are we different?

Butterfly's vision is to become the largest destination of hobbies and activities fulfilling consumers' passion by adding value to the service providers.
We are the only complete solution provider enabling the users to discover hobbies and activities factoring price points, location and schedule, thereby allowing the users to pay and book for these services. With our SKU approach we have curated the offerings them to give both users and merchant a structured platform for engagement.
Starting with a vertical that enables online booking, we will develop a highly engaging social platform and an e-commerce platform to cater to all possible needs of a consumer in this domain. Our mission is to make Butterfly the single biggest referral point for everything related to hobbies and activities. Be it finding like minded people and engaging in social media or the requirement of products like guitars, shoes, rackets etc or simply finding a trusted venue to pursue ones' hobby.

Product/Service Descriptions