Apps and Beans Techno Labs

  • Bangalore, India
  • Mobile Advertising, Consumer Internet, Platform

Innovative re-engagement mobile ad platform for consumer apps. Create your own platform in 10 min & connect users with offers & promos.

Early Revenues

Startup Video


CallplusMe Mobile Ads Platform idea born!

Mobile ad platform to deliver ads with incoming calls



Engineering started

Conceptualized the Mobile Ads Platform. Started the Engineering activities.


First Publisher!

Delivery of ad impression for Flipkart started by Aug 2016



Delivery of ad impressions

Crossed 5,00,000 ad impressions delivery


Crossed 2.5 Million Impressions



Investor connect

A world's best VC firm reached us. They identified us as a category creator!



Our daily average delivery reached around 200,000.



Team Summary

Mr. Chellakumaran(chella), the founder, CEO summarizes himself as an entrepreneur, ideator, strategizer & exceptional executor. He is full-time since his inception in Nov 2015.

He possess 25 years of experience in IT where more than 14 years into various leadership roles. He worked at various capacities (upto global Business Unit Head) in MNCs like HSBC, Yahoo, Oracle and Cognizant.

The average experience of the team is 10+ years. This senior tech founding team are "Part-time" and it is not by chance but by design.



Founding Team

Seasoned Leader, Ideator & Entrepreneur, 24 years in IT, Expert in Strategy, Planning, budgeting & Execution, UI/UX design, Worked for Yahoo!, Oracle, CTS, HSBC


Apps and Beans Techno Labs (2015 - present)
Founder, CEO

YANDOI Technologies (2012 - 2014)
Founder, CEO

Oracle, Digital, Cognizant, Yahoo! & HSBC (1999 - 2011)
Senior Engineer to Delivery Head - Shared Services


Madurai Kamaraj University
Bachelor of Engineering (B.E.) • 1986 - 1990

Lata Upreti

Lata Upreti

Android Expert, Co-Founder
Manuel Sobhan

Manuel Sobhan

DB & DW Expert, Co-Founder
Kalpit Pandit

Kalpit Pandit

Server Technology Expert, Co-Founder

Product/Service Summary

60-80% of customers who are satisfied with a company or its products do not go back to do more business with that company. Why is it so? This is due to a lack of constant engagement with the customer. The current re-engagement options for any consumer apps are SMS and e-mailers which have lost their sheen. Push notifications has also drastically losing its CTR in the last couple of years.

We are a patent pending re-engagement mobile 'float' ad platform for global e-com & consumer apps.

Unlike other mobile ad platforms, we deliver ads along with incoming calls. We enable them creating their own ad platform in 10 min & connect with their own users with offers & promos exclusively.

The key highlights of this platform are -
It has gained an undivided average attention span of 11.23 seconds
The publishers can set the no. of ad impressions to be delivered daily to their users
Users can block the ads.

Product/Service Descriptions