Doctor Moo Organic milk

  • Mumbai, India
  • FMCG (Dairy)

We are targeting the exponentially growing premium FMCG space reaching out to customers directly

Founded:
2013
Stage:
Early Revenues
Market:
B2C

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Team Summary

The founders are graduates from IIT and ISB and have a wide experience in strategy and operations. Currently, the employee strength is 7 with a business manager (having more than 25 years of experience in dairy), 3 area sales managers (with combined experience of more than 10 years in premium milk space), 2 sales executives and 1 admin/accounts

Team


Product/Service Summary

We have launched 100% Organic cow milk in Mumbai with direct home deliveries being provided to households in more than 60% of Mumbai. We also supply to high end retail outlets like Natures Basket and 5 star hotels,playschools, cafes. Going forward, we will cross-sell/upsell value added products to our customer base using our existing supply chain

How are we different?

We follow an asset-light model and have created a fun-loving, quirky brand which appeals to kids and young mothers alike. We have tapped into the underutilized capacity of Mumbai Dabbawalas (exclusive tie-up) for home deliveries which enables us to keep extremely low distribution costs as well as have direct access to more than 1.5 lakh households

Product/Service Descriptions