Doctor Moo Organic milk

  • Mumbai, India
  • FMCG (Dairy)

We are targeting the exponentially growing premium FMCG space reaching out to customers directly

Early Revenues

Startup Video



Team Summary

The founders are graduates from IIT and ISB and have a wide experience in strategy and operations. Currently, the employee strength is 7 with a business manager (having more than 25 years of experience in dairy), 3 area sales managers (with combined experience of more than 10 years in premium milk space), 2 sales executives and 1 admin/accounts


Product/Service Summary

We have launched 100% Organic cow milk in Mumbai with direct home deliveries being provided to households in more than 60% of Mumbai. We also supply to high end retail outlets like Natures Basket and 5 star hotels,playschools, cafes. Going forward, we will cross-sell/upsell value added products to our customer base using our existing supply chain

How are we different?

We follow an asset-light model and have created a fun-loving, quirky brand which appeals to kids and young mothers alike. We have tapped into the underutilized capacity of Mumbai Dabbawalas (exclusive tie-up) for home deliveries which enables us to keep extremely low distribution costs as well as have direct access to more than 1.5 lakh households

Product/Service Descriptions