Dr. Vaidya's: New Age Ayurveda (Herbolab India Pvt. Ltd)

  • Mumbai, India
  • Consumer GoodsFMCG, HealthcareHealth & Wellness, Offline, E-commerce, Platform

Dr. Vaidya's aims to revolutionize Ayurveda by making it access and appeal to modern consumers.

Early Revenues

Startup Video



Team Summary

We have a 28 member team including 13 in the factory. The team has of a mix of legacy and new blood.
Arjun (CEO) has private equity experience from L Capital Asia while Trisha (Marketing Head) has worked with Goldman, Nykaa and Intellecap


Founding Team

Arjun Vaidya


Product/Service Summary

Dr. Vaidya's is a new age Ayurvedic products business founded by a family with 150 years of Ayurvedic heritage. Over the years, family members have passed down formulations from generation to generation and treated thousands of patients in the process. Today, the company owns 96 FDA approved formulations for Ayurvedic proprietary medicine all manufactured in-house in an ISO 9001: 2015, GMP Certified facility.

At Dr. Vaidya's, we want to revolutionize the way Ayurvedic products are marketed. We aim to create new age products that make Ayurveda cool, sexy, fun and aspirational for the modern consumer in an appealing and accessible manner.

We have launched two innovative products through large scale retail and new age marketing techniques:
· LIVitup! - An Ayurvedic hangover cure that doubles up as a long term liver protector
· HERBOfit - the Goodness of Chyawanprash in a capsule form.

Other than this we have recently repackaged our 20+ other brands and sell online for now.

Product/Service Descriptions