Melvis Okpetu is the managing director and founding partner of DynaCare Enterprises. He is a Mass Communication graduate with relevant work experience as a content development and brand manager. Other members of the management team are Jephter Obaro, Chief Operating officer; Kesiena Usen, Marketing & Sales Director; Seth Okpetu, Accountant
The proposed product is a concentrated liquid detergent with anti-bacterial and degreasing qualities for powerful cleaning effect on plates and kitchen utensils. The product will have an edge over existing competitors with the introduction of the 1250ml bottle size (the biggest in market).
How are we different?
(1) The introduction of the 1250ml bottle size, the biggest in the market. (2) Unique colour variance of the liquid content. (3) Transparent bottle. (4) Lowest retail price. Through the successful branding, first-mover advantage for such packaging and excellent distribution, the product will develop brand recognition beyond any competitor.
DAZZLE/BEST DISHWASHING LIQUID
The proposed product is a concentrated liquid detergent with anti-bacterial and degreasing qualities for powerful cleaning effect on plates and kitchen utensils. The formula will come in unique colour variance and irresistible fragrance that promises to keep the kitchen wares and environment smelling fresh. The product shall be package in a transparent SKU (1250ml & 600ml) as against the regular opaque that does not allow seeing the liquid content.