EasyRewardz

  • Delhi, India
  • Retail, SaaS, E-commerce, Consumer Internet

Influencing purchase by analyzing spends

Founded:
2012
Stage:
Early Revenues
Market:
B2C

Startup Video

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Founded

Company incorporated

Nov

2011

Funding

Seed capital/$50K - term-sheet closed. Two tranches - $25K each.

Jan

2012

Funding

RevalSys signs up to invest in first phase product development.

Feb

New Product Release

Easyrewardz portal released. Start of strategic tie-ups

Aug

New Product Release

Launch of ER - LPaaS

Feb

2013

Customer

Kotak Bank signs up, Mirah Group signs up

Mar

Customer

MovieTime signs up, Innoworth signs up

May

Customer

Citibank signs up. Retail grows to 10+ brands, 200+ outlets

Nov

Customer

Crocs signs up. Outlets cross 250+. Adding 10K+ customers every month.

Jan

2014

Jobs


Team Summary

Team with over 30 man-years of experience in loyalty programs, crm, analytics, ecommerce blended with terrain know-how across industry, technology and processes. We have very few unknowns in the product. Its just implementation & roll-out.
Most of all, we love this space, we tune well together & we are in it for the long haul!!

Team


    • Kavinder Khurana

    • Chief Commercial Officer

    • Part time

Product/Service Summary

LPaaS - Loyalty Program as a Service, that implements a CRM solution build out thru a Loyalty Program + managed services including Prog. Mngt, Analytics, Campaigns, Alliances + a reward currency easypoints. Easypoints enables merchants on LPaaS offer their customers additional personalized & differentiated reward options.

How are we different?

There is no alternate solution - we are a first mover.
Our distribution strategy - via solution providers (Point of Sale/Billing system vendors, EDC swipe terminal providers/acquiring networks). We offer a POS billing integrated experience to the merchant & also do not invest in feet on street sales force for lead generation.

Product/Service Descriptions