Eatelish

  • Mumbai, India
  • Discovery commerce, , food

Eatelish enables the discovery of exciting regional and traditional foods that is not easily available in most cities

Founded:
2012
Stage:
Steady Revenues
Market:
B2C

Startup Video

Featured

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Get Food from across the Country | The Daily Pao

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TOI on meal kit gives foodies a chance to experiment | http://m.timesofindia.com/city/chennai/Meal-kit...

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Time Out Mumbai puts Eatopia 's Diwali Box on its list of Diwali Hampers to give this year.


Founded

Eatopia launched as an Online Food magazine

Aug

2012

Customer

Published over 100 recipes & stories and worked on revenue model

May

2013

New Product Release

First box of Eatelish Delights, released, followed by 2 more flavors till OCt

Jun

Media Coverage

Time Out Mumbai puts Eatopia 's Diwali Box on its list of Diwali Hampers 2 give

Oct

New Product Release

Released 6 more boxes & participated in 2 events and sold out.

Dec

Customer

Launched Big Basket Bombay

Jan

2015

Customer

Launched with Greencart

Feb

Customer

Launched with Junglee

Mar

Customer

Launched with Paytm and Crafts Villa

Apr

New Product Release

10 states with over 30 vendors

May

Customer

Launched Delhi, Hyderabad, Chennai, Pune with Bigbasket

Jun

Customer

Launched with Jaypore

Jul

Customer

Launched with Nature's Basket across 5 stores in Mumbai

Aug

Customer

Launched on Amazon.in

Sep

Customer

Present in 10 stores with Nature's basket Mumbai.

Nov

Jobs


Team Summary

Shipra Bhansali (Product, Content, Brand) - Curious & passionate about food. Exacting about high quality customer experience, aesthetic & content.
Tanul Mishra (Business Management, Alliances, Sales) - Very experienced in New Product Development & Revenue Generation. Worked in many start up environments. Great with uncertainty, ambiguity & risks.

Team

Founding Team

WORK

Eatelish.com (2012 - present)
Founder

PayMate (2008 - 2012)
Marketing Manager

Reliance Communications (2006 - 2008)
Brand Manager

EDUCATION

Indian School of Business
2005 - 2006

University of Melbourne
Bachelor of Commerce • 1998 - 2001

Gandhi Memorial International School

Tanul Mishra


Co founder
WORK

Eatelish.com (2012 - present)
Founder

PayMate (2009 - 2013)
AVP Revenue

Reliance Communications (2006 - 2009)
Senior Manager

EDUCATION

Mumbai University
MBA • 1998 - 2000

Product/Service Summary

Eatelish enables the discovery of exciting Indian regional & traditional foods. We do this in two ways:
1. As a marketplace for curated regional food products retailing themed subscription boxes as well as individual products.
2. As a high-quality content site showcasing regional Indian recipes and food stories from around the country

Product/Service Descriptions