Eden of Life

  • Delhi, India
  • HealthcareHealthcare Services, HealthcareHealthcare IT

Premium on-demand platform for diagnostic tests with focus on quality, speed & convenience.

Beta Launched

Startup Video



The company was founded in 2015 & headquartered in Delhi



Concept validation

Proof of concept validated


Supply Chain

Lab agreement with Thyrocare formalised


Supply Chain

Lab agreements with Quest diagnostics & Oncquest Laboratories formalised


Supply Chain

Lab agreements with Metropolis labs formalised


New Product Release

Beta version of mobile app launched.



Supply Chain

Lab agreements with Mahajan Imaging & Lifeline Laboratories formalised.


Sales Funnel

Customer acquisition agreements with Healthsetu & Talluk formalised.



Conducted 10 transactions.



Finance Intern Finance/Accounting
 Apply   Share
Delhi, India
financial modeling, financial planning, MBA+ Financial Analysis, accounting skills

Job Description
The company is looking to hire finance interns- 2 in numbers to drive following functions

: 1) Corporate planning: The candidate is expected to assist CFO in conducting annual budgeting exercise, preparing short term & medium term financial plan/forecasts & investor documents. He will also conduct a city wise & vendor wise cost-benefit & profitability analysis.

2) Accounts: The candidate is expected to prepare daily, weekly & monthly cash flows & conduct variance analysis. He/She will be responsible for preparing monthly balance sheet & profit & loss account. He/she will also prepare desired financial reports for management decision making.

1) Graduate /post graduate in finance or other related area.
2) 1 to 3 years’ experience. 
3) Thorough understanding of finance & accounting concepts
4) Delhi based candidates only.
5) Eye for detail & flexible

Marketing Intern Sales & Marketing
 Apply   Share
Delhi, India
BTL Marketing, ,customer acqusition, branding

Job Description
Education & other requirements
1) Graduate /post graduate in management or other related area
. 2) 1 to 3 years’ experience.
3) Thorough knowledge of marketing concepts.
4) Delhi based candidates only.
5) Strong understanding of technology and business
6) Willingness and ability to travel extensively within the assigned area and work under demanding and highly performance driven work environment. 
7) Open to feedback & criticism and in a constant quest to improve
. 8) Flexibility & respect for timelines.
9) Willing to learn & un-learn.
10) Passionate & excited about healthcare.

Job Deliverables 
1) Ideation & Creation of BTL plans for Delhi/NCR area
2) Exposed to offline marketing strategy from beginning to end
3) Responsible for ensuring effective execution of BTL activities including (but not limited to) conducting health check up camps, branding activities, campaigns in RWA(s), health related interaction session in malls, community center etc.
4) Market Research & Competitor analysis

5) Periodic Reporting & post-campaign analysis and evaluation of the effectiveness of the campaign

6) Reviewing brands performance against targets and directing revision of plans, where possible to correct under performance within agreed budgets. 

7) Brand activations & integration of all brand activation in line with the core brand idea.
8) Support the management team in smooth implementation of marketing alliances.

CTO Software Engineer, Product Manager
 Apply   Share
Delhi, India
5+ Yrs of Experience, Javascript , PHP, MySQL and Apache, CorJava, IOS development

Job Description
1.. A Computer Science graduate preferably from one of the premier institutes (IIT / BITS / IIIT) in the country. This doesn’t stop candidates from other colleges/ other stream in case you are a master coder

2. You have proven experience (>5 years) in the ecommerce and web development space and have executed significant web development projects, built and managed web projects and teams. Nerds having similar experience are also welcomed
3. Needless to say you must have experience in PHP, Java, Android/ iOS development (a big plus), html 5 (a huge draw) 

4. You know the best technology to use and you have an understanding of UX & architecture

5. You have worked in a start-up environment and you understand entrepreneurial challenges, setting up your own team and processes. 

6. You are a Natural Problem Solver and you have a can-do attitude
7. You are a big-picture thinker

8. Does not sleep (or breath) until the task at hand is completed
9. You are located in Delhi- NCR
10. You have broken your head into advanced topics like data analytics and big data

Your responsibilities
1. Ownership of Eden of Life’s technology platform that serves its business strategy: Platform development and technical design

2. Develop and supervise our technology team of some tech nerds 

3. Work towards technologically most advanced and ahead of competition next level product for EOL
4. Prepare technology roadmap for 1 year, 2 year and 3 year duration based on the overall strategy and concept of EOL 
5. Tech budget control and implementation including vendor management

What does EOL have for you!! 

An equity linked compensation that will give you goose bumps. What’s better you’ll be drawing a market salary after our assessment post probation period and on funding (don’t worry..we are closer to it). 


If you think you 
• Have never give up attitude
• Are desirous of being a part of exciting & fun journey to redefining service standards in diagnostics market in India 
• Have that spark and desire in you to develop the most advanced technology platform that delivers the best and most convenient experience to our customers, an experience that is capable of setting standards in healthcare service delivery 
• Have the nerd in you to handle the role and responsibilities we mentioned earlier. 

 Please get in touch (via email ofcourse..) at hena@edenoflife.com. 

 We will like to have a series of conversations to evaluate the fit and get into details. We want to know how you think and understand your vision. If we spot a fit with our vision and are convinced that together we can rock the diagnostic world, we will fly together. 

Team Summary

The company is co-founded by alumni of IE Business School, Spain & IIT Madras & a serial entrepreneur who collectively have more than 3 decades of management experience in diverse fields across geographies.


Founding Team

Hena Chaudhary

Co-Founder, COO

Co-founder and COO @ Eden of Life A serial entrepreneur with 10 years of operating experience across 4 start up companies- financial advisory.


Eden of Life (2015 - present)
Co-founder and COO

Precisia Global Business Services (2014 - present)

RH Infra Tech Pvt Ltd (2012 - present)
Managing Director


navyug school
B.sc • 1990 - 2004

navyug school
secondary • 1990 - 2004

Vivek Jha

CEO, Co-Founder

Entrepreneur with 10 years of management consultancy experience across top tier consulting firms across various geographies.


Eden of Life (2015 - present)
Co-Founder & CEO

Precisia Global Business Services (2014 - present)
Co Founder

COMMIT Network (2014 - 2014)
Engagement Manager


Cornell University - S.C. Johnson Graduate School of Management
Master of Business Administration (MBA) • 2013 - 2013

IE (Instituto de Empresa)
Master of Business Administration (MBA) • 2012 - 2013

Indian Institute of Technology, Madras
Masters and bachelor (dual degree) • 2000 - 2005

Sushant Kumar

CFO, Co-Founder

Current: co-founder at Eden of Life, Past: corp finance & strategy @ Lukup Media, Corp finance @ Escorts Ltd, Trade finance@ Fiat group, Corp finance@ ITL.


Eden of Life (2014 - present)
Co-Founder & Chief Financial Officer

Lukup Media (2014 - 2015)
Senior Manager-Project Finance

Escorts Limited (2009 - 2012)
Chief Manager-Finance.


IE (Instituto de Empresa)
International MBA • 2012 - 2013

IE Business School
2012 - 2013

Manipal Institute of Management
MBA • 2001 - 2003

Product/Service Summary

Eden of Life is a premium on-demand platform for diagnostic tests with focus on quality, speed & convenience. The platform provides consumers choice to select a diagnostic lab & book tests based on information such as location, availability of all required tests at one location, health packages, customer rating & reviews & prices of tests.

Product/Service Descriptions