At the moment, it's a one-woman army. An ex-advertising copywriter with 7 years' experience in the industry, I know what the pain points are for both, advertising professionals and brands. Over these 7 years, I have also established a network of contacts who would love the opportunity to sell those many ideas that never saw the light of day.
Indian advertising is suffering. Marketing managers know this. People working in agencies know this. Effmyagency.com is a unique crowdsourcing platform that lets creatives sell their ideas directly to brands, the agency be damned.
Creatives can sell rejected or new ideas, without waiting for a brief, or participate in pitches posted by brands.
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