• Delhi, India
  • HealthcareHealth & Wellness, HealthcareHealthcare Technology, HealthcareHealthcare Services, Consumer Internet, Mobile, Online Aggregator

One-stop patented fertility solution to assist Women around the globe to manage their reproductivity

Early Revenues

Startup Video



Team Summary

Ritu has been a leading marketer and an avid product designer. She started her career with Deloitte in understanding consumer behaviour and designing branding and marketing campaign for various healthcare companies like Eli Lily, Novartis etc. After her stint at Deloitte, she went on to pursue her MBA from IIM. Post MBA, she worked with Grabhouse as a Head leading digital, BTL and ATL marketing campaigns for the company. She is an expert in understanding consumer behavior and finding new ways to reach to the heart of the consumers through her product innovations. Ritu led the marketing and Product domain of CareOnGo before diving into ELA.

Aditya is a gold medalist from MDI Gurgaon where he pursued his MBA post his graduation at IIT Varanasi. He has spent majority of his time working with financial institutions including JP Morgan, American Express and Barclays Bank leading their big data and predictive data practices. He has also advised multinational pharmaceutical manufacturers and hospitals like Cadila Health, Lupin Pharmaceuticals etc on various data insights and analysis projects as part of the Big data team at Amex. He loves building scalable technologies and systems to support business growth and expansion. Aditya lead the technology and data efforts for CareOnGo before joining in as a part of ELA.


Founding Team

Aditya Kandoi


Ritu Singh


Yogesh Agarwal


Product/Service Summary

Ela is a one-stop patented fertility solution to assist Women around the globe to manage their reproductivity - from Getting Pregnant, Tracking Fertility, Avoiding Pregnancy and Regulating their Period Cycle. It also enables the users to compare the best fertility clinics and treatments across cities around the Globe. The product is also a closed community for couples to discuss their fertility related issues and concerns and share their experiences. Moreover, by providing integration with all health wearables like FitBit, GoogleFit etc, Ela refines the prediction based on live-tracking of vital health parameters - for before, during and after Pregnancy.

Product/Service Descriptions