• Gurgaon, India
  • HealthcareHealth & Wellness, Fashion, Subscription Commerce

Elize: Premium sanitary pads, complete period care & an experience that challenges all period taboos

Early Revenues

Startup Video


Team Summary

The team consists of 2 co-founders - Tanvi Johri and Rikshav Borah

Tanvi Johri -

- Brand Marketing, nearbuy.com (Groupon) - Marketing, WeAreHolidays
- PGDM Marketing, IMI, 2015
- Bsc (H) Chem, Hindu College (DU), 2012

Rikshav Borah -

- Product Manager, Yatra.com
- Co-founder, DudeGenie (acquired by Yatra.com)
- Systems Engineer, Cisco
- B.Tech Elec, IIT Bombay, 2012


Founding Team

Tanvi Johri


Co-Founder @ Elize, Freelance Writer @ Yatra, Brand Marketing Associate @ nearbuy (formerly Groupon India), Marketing Manager @ WeAreHolidays


Elize (2016 - present)

Yatra (2016 - 2016)
Freelance Writer

nearbuy (formerly Groupon India) (2015 - 2016)
Brand Marketing Associate


International Management Institute - IMI
Master of Business Administration (M.B.A.) • 2013 - 2015

Hindu College
Bachelor's Degree • 2009 - 2012

Amity International School
High School • 2008 - 2009

Product Manager @ Yatra, Co-Founder @ DudeGenie (acquired by Yatra.com), Systems Engineer @ Cisco Systems, BTech @ IITBomaby


Yatra (2015 - present)
Product Manager

DudeGenie (2015 - 2015)
Co Founder

Cisco Systems (2012 - 2015)
Systems Engineer


Indian Institute of Technology, Bombay
Bachelor of Technology (B.Tech.) • 2008 - 2012

Product/Service Summary

Elize is the first brand of high-end menstrual-hygiene products in India. With premium sanitary pads, elegant and sophisticated accessories, and a complete care of all menstrual hygiene needs, women can now make peace with periods.

1. Solving the problem of disposal: Each Elize pad comes in a disposable bag, so a woman does not have to look for tissues or polythene bags
2. Breaking away from the taboo: Elize products are extremely elegant and sophisticated to match the lifestyle of the modern woman. She no longer has to feel embarrassed or hide her products away
3. Premium sanitary pad: Additional features like cotton top-sheet for irritation-free use, bamboo charcoal anion strip to kill odour and reduce stress, superior absorption, and double-winged fan shape make the Elize the best sanitary pad for all women
4. Never running out of pads: With delivery tailored to the period cycle of a woman, she never has to worry about being caught without a pad whenever her periods arrive

Product/Service Descriptions