FABULYST is an AI based stylist that solves for modern women's style aspirations e.g. "show me clothes for evening party that make me stand out with bohemian looks and I want to look slimmer too". Currently working as a layer over fashion e-commerce, the system understands a user w.r.t. her aspirations, preferences & persona; and gives to user best suited products each with personal note.
It uses proprietary algorithms combining Deep learning, Computer vision, NLP and >40,000 styling theory rules from textbooks. As per google, by 2020 fashion e-Commerce market will be USD 40 Billion in revenue in India alone. Our early adopter segment is “women, 21-28 years, in Tier 1 cities” having less time & more occasions to attend. Our revenue channels are – affiliate commissions, premium styling services & B2B tech license.
With FABULYST we want to give every individual the benefits & pleasure of having a personal stylist at zero cost. Because everyone aspires but fewer can afford!