LetsVenture | India's most trusted platform for Startups

You can choose from the following stages while creating your Startup profile on LetsVenture. Note that most of it will also apply to services startups. - 

  • Ideation - you have the problem, solution, business model etc well defined but you haven't built any POC nor have you launched the product in the market.
  • Proof of Concept - you have a POC version of product ready and able to give a demo but product is yet to launch in the market.
  • Beta launched - product has been launched in the market to a small set of beta customers. Product may undergo few iterations before it is taken out of beta and 1.0 is released. 
  • Early Revenues - product is launched and it has started generating revenues from few customers but revenue may be sporadic in nature.
  • Steady Revenues - there is steady customer base which is generating steady revenues for the company month on month or year on year.

Here is a detailed explanation of the types of businesses - 

  • B2B - you are a B2B Startup if your customers are typically other businesses or companies, NOT individuals. For example, Freshworks, Capillary are B2B companies.
  • B2C - on the other hand, if your customers are typically individuals, then you are a B2C Startup. For example, PolicyBazaar, Byju's, UrbanClap, Dailyhunt are B2C companies.
  • B2B2C - in this case, the Startup first sells the product/service to businesses who in-turn sells to individuals as customers. See https://a16z.com/2018/05/17/b2b2c-business-models-rampell/ to understand the difference between B2B and B2B2C businesses.
  • B2G - a variation of B2B where the Startups is selling the product or service to government instead. 

On LetsVenture platform, we only support B2B and B2C as the types. So, even if you fall in B2B2C or B2G category, please choose only B2B from the dropdown.


When you add a team member to your LetsVenture Startup profile, his/her details will be instantly added and shown into your Startup profile. However, if you want the team member (e.g. co-Founder) to be able to edit your Startup profile as well, he/she needs to create his login/password on LetsVenture. To be able to do this just check the checkbox for "invite team member to LetsVenture" and also "give Admin privilege" checkbox. He/She will receive an account creation link from LetsVenture, once he fills all his/her details we ask, he will have his independent login/password and will be able to edit your Startup profile as well. 

Note that the above process also applies when you add investors in your round information tab and check the "invite to LetsVenture" checkbox. The Investor will receive a signup link from LetsVenture and after filling up the information, an investor onboarding person from LetsVenture will talk to him/her and get his onboarded to LetsVenture.

You can choose any of the following Traction Metrics while updating Traction data in your Startup Profile on LetsVenture. Note that if you have a custom metric that doesn't match any of the below ones, you can use that too.

The Metrics are categorised into various buckets for simplicity of understanding - 

SaaS Metrics

  • CAC - Customer Acquisition Cost (CAC) is simply the average money you spend in obtaining a customer.
  • LTV - The amount of sales amount that a customer will spend with your company over their lifetime.
  • MRR - It is the recurring revenue, normalized, over a period of a month.
  • ARR - It is the recurring revenue, normalized, over a period of a year.
  • ARPU - Average Revenue per User/Unit is calculated by dividing the Total MRR by the total number of customers or accounts.
  • Churn rate - the churn rate is the rate at which your customers are canceling their subscriptions. 

See following links from Chargebee website for details on the SaaS metrics.


Financial metrics

Traffic -

  • Pageviews - the total number of pages people visited on your website per month
  • Unique Visitors - number of unique users who have initiated at least one session on your website
  • Website Traffic - it could be a measure of the pageviews or Unique Users or a mix of both
  • Sessions - session is counted as the time period during which user is actively engaged with your website.
  • Number of Sessions per User - 
  • Pages/Session - average number of pages viewed per session
  • Avg Session Duration - the average length of visitors’ sessions
  • Bounce Rate - the percent of visits that are single-page only (i.e. people who visit one page and leave).
  • No of downloads/install - from the android play store and Apple app store.

Engagement - 

  • 7 day retention - how many of your users come back to your app on 7th day
  • 30 day retention - similar as above
  • DAU - Daily Active Users - the key lies in how you define "active" user. Is "user signed" in enough to define a user as "active"? Perhaps its better to to measure a more valuable action like "Update a Task", "Invite Collaborator", "Share Content". See https://sixteenventures.com/active-users-vanity-metric
  • MAU - Monthly Active Users
  • NPS - Net Promoter Score (NPS) is a management tool that can be used to gauge the loyalty of a firm's customer relationships. It serves as an alternative to traditional customer satisfaction research and is claimed to be correlated with revenue growth. An NPS can be as low as −100 (every respondent is a "detractor") or as high as +100 (every respondent is a "promoter"). 
  • DAU/MAU - it reflects Stickiness of your app. For example, a DAU/MAU ratio of 50% would mean that the average user of your app is using it 15 out of 30 days that month. See https://mixpanel.com/blog/2014/03/06/addiction/ and https://techcrunch.com/2009/10/29/how-to-measure-the-true-stickiness-and-success-of-a-facebook-app/

Sales/eCommerce - 

  • Total customers - transacting on your product or placing orders, number of orders per month 
  • Sales Funnel - number of customer in pipeline or in pilot stages or such
  • Repeat orders - how many users (in percentage) are placing repeat orders
  • Transaction fee - in percentage terms for each order or transaction
  • Average number of daily/monthly interactions - that users have with your product
  • Revenue per delivery - or per order
  • CCPS - Compulsorily Convertible Preference Shares. This is the most common instrument used by Startups in India. These are basically preference shares (also called preferred stock in US) that gives the investors some preference over Equity Shares. Typically preference shares have a higher liquidation preference meaning the preferred stockholders get their money back first in the event that the company must be liquidated. CCPS may also carry a fixed dividend but could be kept very low say 0.0001% per annum. The CCPS must compulsorily convert into equity shares within 20 years after issuance.  
  • Equity - Also called as common shares/stock. These are less preferred by investors compared to CCPS as CCPS holders have higher liquidation preference over Equity holders in case of a liquidity event.
  • CCD - Compulsorily Convertible Debentures - This is a debt instrument that has to compulsorily convert into shares. This is mostly used to defer valuation discussions, and can be tied to future financing. The key terms of the investment include a Valuation cap -  beyond which the investors shares cannot be valued at the time of conversion, Discount - which is a % discount to the next round valuation, Interest rate of the CCD - which can be a bare minimum number.
  • Convertible note - This has been allowed recently in India but allowed only for DPIIT certified Startups. A convertible note is an optionally convertible instrument giving investors the option (on maturity i.e. when the startup raises next round of funding) to convert their investment into equity at a predetermined discount to the next round of funding. If the Startup’s valuation does not increase as per the expectation of the investor, he/she can choose not to convert and instead redeem the notes at an interest rate subject to the terms & conditions contained therein. This reduces the risk for the investor, while at the same time allows the possibility of conversion into equity if the startup performs well. See https://companiesinn.com/articles/convertible-note
  • SAFE - for US registered Startups - this is a very common instrument for early stage startups registered in USA. See https://www.ycombinator.com/documents This carries a small agreement between Investor and Startup where the valuation is decided in the later round (e.g. an institutional round).