Fitard - Get Fit, Get Rewarded

  • Mumbai, India
  • HealthcareHealth & Wellness, Healthcare, Fitness, Consumer Internet, E-commerce

Motivating you for a healthy and active lifestyle. Now, get rewarded for every step you take. Get Fit, Get Rewarded

Early Revenues

Startup Video



Fitard: India’s first fitness rewarding app | nearfox

The dream of a perfect body is always at war with the temptations of a cheesy burger, isn't it? It's now time for a truce! Playing peacemaker is Fitard, a fitness app that motivates its users to adopt a fit, active and healthy lifestyle by engaging t

Jun 01, 2016


Five fitness apps that help you stay hale and hearty |

The app offers various fitness challenges open to everyone and are sponsored by partnering brands which give away prizes to winners.

May 30, 2016


How Fitard is motivating people to stay fit and healthy using rewards and competition | YourStory

The Fitard Android App went live in Mumbai on January 2016, and received overwhelming support from the users and partners. In March, they launched in Bengaluru, Gurgaon, and Pune.

Apr 26, 2016


App rewards users on completing fitness goals | inshorts

Android app 'Fitard' rewards users on completing fitness activities and challenges that include walking and running. Founded in 2015, the app also lets users track their steps and compete over fitness activities with other app users.

Apr 25, 2016


It pays to be fit, promises the Fitard app |

Pankaj Bora and Shubham Goyal, too, had faced the same challenge. None of the expensive fitness bands and gym memberships could motivate them enough, and those hard-lost kilos were soon back.

Apr 25, 2016


Fitard on Yo! Success | Yo! Success

The most challenging part of the journey has been to build a strong & lean team which is motivated enough & share the same dream. Understanding the market and user behaviour in our domain is a challenge, we are proud to have mastered.

Apr 20, 2016


Now an app can make you earn on calories burn | Wellness India

The bootstrapped start-up which has plans to raise external funds in the near future, claims to have 500+ Daily Active Users with 3000+ downloads and 25+ partners at present, across 4 cities namely- Mumbai, Bangalore Gurgaon and Pune.

Apr 13, 2016


Fitard: A Startup that Lets You Earn Rewards For Burning Calories | iamwire

A gamified health and fitness startup, which motivates its users to move towards a fit, active and healthier lifestyle by engaging them through competition, and rewarding them on achieving their fitness goals.

Apr 12, 2016




Soft Launch

Released for some areas in Mumbai in Beta.



Public Launch

Pan Mumbai Launch.


Expansion to 3 more cities

Launched in Bangalore, Gurgaon and Pune.


Expansion - Pan India

Went live across India.



Team Summary

Shubham Goyal
● Alumni IIT Roorkee'10
● 1.5+ years of experience in android development in start ups.
● 3.5+ years of experience as a civil engineer in public & private sector on various managerial roles

Pankaj Singh Bora
● 4+ years experience in Product and Digital marketing
● Worked as Software Developer at TinyOwl
● Co-founded - India's First Social Classified Platform

Puru Gupta
● Alumni FMS '07
● 10+ yrs experience in Health, Wellness and FMCG sector, Ex-P&G, Ex-ITC


Founding Team

Shubham Goyal

Co-Founder, CEO

Co Founder @ Fitard, Software Developer @ MovinCart, Developer @ Independent Android Developer, Project Engineer @ SampurnEarth Environment Solutions Pvt. Ltd.


Fitard (2015 - present)
Co Founder

MovinCart (2015 - 2015)
Software Developer

Independent Android Developer (2014 - 2015)


Indian Institute of Technology Roorkee
Bachelor of Technology (BTech) • 2006 - 2010

Pankaj Singh Bora

Co-Founder, CTO

Co Founder @ Fitard, Senior Software Developer @ TinyOwl, Co Founder @, Software Developer @ Tata Consultancy Services


Fitard (2015 - present)
Co Founder

TinyOwl (2015 - 2015)
Senior Software Developer (2014 - 2015)
Co Founder


College of Technology, Pantnagar
B.Tech • 2008 - 2012

Puru Gupta

Growth & Business Catalyst

Shuttling between loving what I do and doing what I love...every single day!


Healthy World (2011 - present)
CEO & Co-Founder

Procter & Gamble (2010 - 2011)
Project Manager, Market Strategy & Planning

Procter & Gamble (2007 - 2010)
Key Account Manager


Faculty of Management Studies - University of Delhi
MBA • 2005 - 2007

Army Institute of Technology, Pune University
B.E. • 1998 - 2002

Army Public School
1994 - 1998

Product/Service Summary

Fitard is a young start up in health & fitness domain motivating users to move towards a more active and healthy lifestyle by engaging them through competition and rewarding them for their fitness activities, thus providing a social platform for brands to market their product and services.

Product/Service Descriptions