FitCircle

  • Mumbai, India
  • Wellness, Consumer Internet, Subscription Commerce

We are combining nutrition science & data science to simplify healthy living.

Founded:
2014
Stage:
Steady Revenues
Market:
B2C

Startup Video

Featured

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Now, Get your personal health advisor at fingertips! | IndianExpress

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Reliability on Technology for Health & Fitness Woes | StartUpCity

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Fitness Startup FitCircle Raises Pre-Series A Funding, Aims To Disrupt Preventive HealthCare Industr | NextBigWhat


New Product Release

Launch of our Digital Platform - FitCircle app on Android

Nov

2015
New Product Release

Launch of our nutrition products - OZiva

Jul

2016
Customer

50,000 Users on our Digital Platform

Nov

Customer

Crossed 5000 Paid Users

Aug

2017

Jobs

Team Summary

Aarti Gill & Mihir Gadani

Team

Founding Team

Aarti Gill

Aarti Gill


Co-Founder

An Alumnus of INSEAD and IIT with expertise in Analytics & Business Development. Worked with Credit Suisse (SG), and Capital One, India.

WORK

zywie ventures (FitCircle) (2013 - present)
Founder

INSEAD (2012 - 2012)
MBA candidate

BlueOrchard/Bamboo Finance (2012 - 2012)
Freelance Consultant

EDUCATION

INSEAD
MBA • 2011 - 2012

Indian Institute of Technology, Roorkee
B.Tech. • 2004 - 2008

Mihir Gadani

Mihir Gadani


Co-Founder

A BioTechnologist & BioInformatician. Mihir has a strong operational and research experience spanning more than a decade.

Product/Service Summary

At FitCircle, we believe there is more to everyone. We are combining nutrition science & data science to simplify healthy living. We have developed innovative nutrition products (under the brand OZiva) & give users a personalized experience that keeps user engaged and motivated.

Product/Service Descriptions

OZiva ( Nutrition Products)

OZiva provides specifically designed goal oriented nutritional food products enriched with proteins, essential vitamins and minerals, high fiber and a proprietary blend of Ayurvedic herbs, to help meet daily requirements of nutrients while making healthy living convenient.

We are the first brand in India to be launching Protein with Ayurvedic Herbs as well as Meal Replacement products that are specially crafted separately for men and women.

Through our digital platform primarily consisting of chatbots on Facebook Messenger, FitCircle app- we have analyzed diet pattern of more than 1.5 consultation in India & around 70% of the people are extremely deficient in their protein intake and that deficiency is as high as 80% . We use that data to innovate and make better products.