• Delhi, India
  • RetailSocial Commerce, FashionJewellery, Mobile Commerce, E-commerce, Consumer Internet, Offline

Build India's innovative, tech-driven, global market leader in "affordable luxury" jewelry segment.

Steady Revenues

Startup Video


Team Summary

fourseven has a 12-member operating team spanning across design, marketing, operations and technology from reputed colleges. The company founder worked for Microsoft for 8 years in product management in the ecommerce space. She has an MBA from MIT Sloan School and a Bachelors from Indiana University where she was on Dean's list. Sumit Dhingra is an IAN appointed lead for the venture. Sumit is the Chief Operating Officer of Arvind Lifestyle Brands where he manages brands like Gant, Nautica, Aeropostale and he has an MBA from IIM Lucknow. Rajiv Mehta is an IAN appointed board member. Rajiv is the CEO of Arvind Sports Lifestyle Ltd, ex Managing Director of Puma India Pvt Ltd and he has an MBA from INSEAD. Vinay Kumar, an early investor and a mentor, is also on board. Vinay is with Microsoft running Bing search engine alliances and has an MBA from Wharton Business School.


Founding Team

WORK (2012 - present)
Founder / Director

Product/Service Summary

Vision: India’s global market leader in “affordable luxury” jewellery and accessories

Opportunity: Create a profitable $100mn+ revenue global business in next 8-10 years

Key trends and market highlights:
1. Market size for jewellery in India is $54B bn (with only < 0.1% online) growing at a CAGR of 16%
2. Branded jewellery will have 40% of global market by 2020* (up from 20% today) as per a McKinsey report
3. Market shifting from ornate designs to sleek, modern designs
4. Jewellery purchase moving from investment led to impulse led

1. Unique, proprietary designs with global appeal
2. Focus on affordable luxury space with good unit economics with high frequency of purchase
3. Innovation: 1) Content + Community + Commerce; 2) 3D Printing to reduce design to cycle lead time

Product/Service Descriptions