• Delhi, India
  • RetailSocial Commerce, FashionJewellery, Mobile Commerce, E-commerce, Consumer Internet, Offline

Market leading make in India omni-channel jewellery and accessories venture in the affordable luxury segment

Steady Revenues

Startup Video



“I have been passionate about jewellery since childhood and I have been collecting jewellery from around the world. Having lived in India for eight years, I saw a definite market opportunity for a line of contemporary, modern, lightweight jewellery f

Mar 08, 2015


8 Successful mom-preneurs profiled by ET | Economic Times

Rebekkah Kumar decided to take time off from high-profile corporate career — having worked at Microsoft for nine years — when she moved to India with her husband and children in 2006.

Mar 08, 2015


Be Charmed | Femina

Flaunt patriotism in style with these adorable charms....

Nov 05, 2014


For the quirk of it | DNA

Born out of a desire to bring together her love for rich indian tradition with western ideas, Rebekkah Kumar founded

Jul 22, 2014


Now, find that perfect ring to go with that dress online | Economic Times

The market for fashion jewellery, which is expected to be worth Rs. 15,000 crore by next year, is the new battleground for online retailers.

Jul 18, 2014

Manufacturing Tie Ups

Tied up with manufacturers to produce fourseven branded products



Public Announcement

Public announcement of fourseven



Media Coverage

First time covered in Economic Times


Media Coverage

FEMINA covered fourseven product


Media Coverage

Financial Express profiles fourseven founder




Team Summary

fourseven has a 17-member operating team spanning across design, marketing, operations and technology from IIM, NIFT, SP Jain and others. The company founder worked for Microsoft for 8 years in product management in the ecommerce space. She has an MBA from MIT Sloan School and a Bachelors from Indiana University where she was on Dean's list. Sumit Dhingra is an IAN appointed lead for the venture. Sumit is the Chief Operating Officer of Arvind Lifestyle Brands where he manages brands like Gant, Nautica, Aeropostale and he has an MBA from IIM Lucknow. Rajiv Mehta is an IAN appointed board member. Rajiv is the ex-CEO of Arvind Sports Lifestyle Ltd, ex Managing Director of Puma India Pvt Ltd and he has an MBA from INSEAD. Vinay Kumar, an early investor and a mentor, is also on board. Vinay is with Microsoft running Bing search engine alliances and has an MBA from Wharton Business School.


Founding Team

Rebekkah Kumar

Founder, Board of Directors, CEO

IAN funded omni-channel silver jewellery and accessories brand for women, men and children. Full-stack player. Launched in 2014, now selling online in 12 countries and offline through company owned retail and shop-in-shop model.

Founder / Director


Self-employed freelance consulting (2009 - 2013)
Freelance marketing consultant


M.I.T. Sloan School of Management
MBA • 1994 - 1996

Indiana University Bloomington
B.S. • 1983 - 1987

Product/Service Summary

Vision: India’s global market leader in “affordable luxury” jewellery and accessories

Opportunity: Create a profitable $100mn+ revenue global business in next 8-10 years

Key trends and market highlights:
1. Market size for jewellery in India is $54B bn (with only < 0.1% online) growing at a CAGR of 16%
2. Branded jewellery will have 40% of global market by 2020* (up from 20% today) as per a McKinsey report
3. Market shifting from ornate designs to sleek, modern designs
4. Jewellery purchase moving from investment led to impulse led

1. Unique, proprietary designs with global appeal
2. Focus on affordable luxury space with good unit economics with high frequency of purchase
3. Innovation: 1) Content + Community + Commerce; 2) 3D Printing to reduce design to cycle lead time
4. India's market leader in the charms category (global players: Pandora, Links of London, Alex & Ani)
5. Full-stack make in India player

Product/Service Descriptions