• Mumbai, India
  • Retail, Fashion,ecommerce, E-commerce is a Lingerie startup from Mumbai looking to create a new dimension in the Indian Lingerie Industry.

Early Revenues

Startup Video



Interview of Founder Rohhan A Divanji with French Journalist, Sebastien Chatelier |


Company incorporated as FSY Designs Pvt Ltd Selling glow in the dark lingerie



Launch of new web domain


New Product Release

Launched new product line of lingerie, gymwear, nightwear


New Product Release

Intimate lingerie collection launched




Associate - Marketing and operations Sales & Marketing
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Mumbai, India
MS Office

Job Description
Associate Marketing and Operations
FSY Designs Private Limited – Mumbai, Maharashtra

Marketing & Operations Position in the SEXIEST Startup in Mumbai! FSY ( is India’s first and till date only brand retailing glow-in-the-dark lace lingerie. 
FSY sells lingerie, intimate wear, gym wear and nightwear for women. 
FSY is based out of Mumbai, head quartered at Malabar Hill and operating out of Nariman Point.

We are looking for someone to handle two CORE functions of our business;

1) Operations
2) Marketing

What do the roles include?

Operations –

a. Order processing
Packing & Dispatching all orders, courier management, courier tracking

b. Invoicing
Preparing all invoices for all orders across all platforms

c. Inventory management
Managing inventory and updating stock status across all platforms

d. Vendor management
Communicating with vendors, getting sales reports, invoices, payment follow up

e. New vendor relationships
Reaching out to new vendors to sell FSY products on their platform, negotiating and building the relationship

Marketing – 

a. Social media strategy and execution
Planning the social media strategy for the brand and executing them on a regular basis. Includes multiple platforms like Facebook, Twitter, Instagram, and YouTube etc.

b. PR
Reaching out to news websites, bloggers, writers and letting them know about the brand, generating coverage and working with them to create content around FSY and pushing traffic to the website

c. Content Syndication
Tying up with all plus size lingerie and fashion blogs, using their content with due credits/link backs and creating our own content and pushing through a network

d. International sales
 Tying up with international websites, pushing our products across international plus size websites

Team Summary


    • Neha R Divanji

    • Founder

    • Sudarshan Narayan

    • Advisor

    • Anaggh Desai

    • Advisor

    • Amanpreet Bajaj

    • Advisor

    • Gilles Moutounet

    • Advisor

Product/Service Summary


Product/Service Descriptions