Funtuse is a media site for 5-12 year old`s that entertains , educates & inspire children .
Firstly, there is hardly any premium kids content available in India, then there is a lack of character driven shows, and most of the content for children is targeted at preschoolers leaving out a huge chunk of the audience.
We can build in the features specifically suited to their interests , for example :
Parental Control ( wherein access to the platform can be restricted by the parent @ by limiting the numbers of hours per day or set specific timings to access the platform.
Kids Performance ( wherein parent gets an automatic report of what their kid was accessing on the platform)
When we discovered that our users were watching a lot of video outside the home, they developed 'download to device' feature