Genesis Online Commerce

  • Bangalore, India
  • Internet, E-commerce, Consumer Internet

A multi-niche, scalable and high margin eCommerce business in Home & Apparel categories. Potential to become category leader in $20B+ market

Founded:
2011
Stage:
Steady Revenues
Market:
B2C

Startup Video

Featured

Image

CNBC Young Turks interview + roundtable with Sachin Bansal, CEO FlipKart | http://www.youtube.com/watch?v=Zm5ddi-v5Ek


Funding

Business Plan drawn, seed funding raised from Angel Investors

Jun

2011

Founded

GoUntucked.com beta launched!

Aug

Other

Rollout of Crowdsourcing model: Juhi Chawla's company UBqool partners with us

Feb

2012

New Product Release

Launch of On-Demand Sourcing and Printing model -> increases SKU count by 10X

Apr

Media Coverage

CNBC Young Turks Feature; roundtable with Sachin Bansal Flipkart

Jul

Customer

Launch of channel marketing to leading eCommerce platforms in India

Aug

New Product Release

Product Sourcing moved to Tirupur; cost reduction by 30%

Nov

Customer

1 Crore Annualized Sales (GMV) during peak Winter Season!

Feb

2013

Customer

Active selling with 8 out of top 10 eCommerce platforms in India

Apr

New Team Member

Anuj Jhawar comes in as equity based co founder

Jun

Funding

Funding raised for Home line of business (friends/angel)

Aug

New Product Release

CubelStreet.com launched as a destination website for Home Furniture and Decor

Sep

Other

Cubel + Justbooks Partnership. Products on display in Koramangala & Whitefield

Sep

Online Sales Growth

Online Sales grow to Rs. 1.5 Crores+ annualized GMV

Oct

Jobs


Team Summary

Amit Sharma
CEO and Founder
Earlier: Founded 2 startups in the past and has successful fundraising track record.. 10+ years of experience in KPMG BearingPoint (strategy consulting), Infosys Technologies and startups. MBA with Dean's Merit List from UCLA Anderson, .Lead Inventor for 2 international patents.

Anuj Jhawar
Founder & COO (Home)
Earlier: 10+ years of people management and operations in large multimillion dollar projects. Handled overall "India Entry" projects for various global brands. MBA from XLRI Jamshedpur.

Lisa Mohapatra
Founder, CMO (Home)
Earlier: Brand Manager reporting to CEO at Home Center (LifeStyle group). Primary responsibility of managing all the Integrated Marketing & Communication strategies for Home Centre. Successfully Launched Stores with 360 degrees Marketing & Communication Strategy. MBA from XLRI.

Apoorva Jois
Founder, COO (Apparel)
Earlier: 10+ years of operations and retail management experience with global retail brands like GAP, Sears and Hallmark in strategic eCommerce and supply chain projects (India, Europe and US).

Team


    • Anuj Jhawar

    • Founder

    • Lisa Mohapatra

    • CMO, Founder

    • Apoorva Jois

    • COO, Founder

Product/Service Summary

To achieve profitability with scale, the specific business model we are pursuing is Specialty Private label Retail (SPR). We have two main lines of business: Apparel and Home.

Apparel: Gountucked.com has been recently re-branded as AllMan.in

Home: CubelStreet.com for furniture and decor products

How are we different?

. Design innovation and Curation => unique differentiated products
. Specialty Focus (not marketplace/horizontal or niche)
. Value pricing to achieve scale with profits. Over time, target upmarket price point with mass media spent
. Realign the pull- vs. push-marketing balance. Build an emotional connect.

Product/Service Descriptions