GreenerU

  • Amsterdam, Netherlands
  • Enterprise SoftwareCXM, MarketingLoyalty, RetailComparison Shopping, SaaS, Platform, Mobile Apps

Consumer engagement platform through gamification of, and big data analytics on sustainable living

Founded:
2015
Stage:
Proof of Concept
Market:
B2B

Startup Video

Featured


Founded

Nov

2015

New Team Member

CTO - Gokul Sengottuvelu becomes co-founder

Dec

Funding

3rd place winners: Nuon Global Data Challenge 2016 earns funds enough for pizza

Feb

2016

New Product Release

GreenerU prototype (mockup) released for testing

Mar

Funding

Impact Makers Find 2016 winners - small chunk of funds granted

May

Media Coverage

Featured in annual 'AMS' magazine 2016 by the city of Amsterdam.

Jun

Media Coverage

Interviewed on University of Michigan radio - WBCN "It's hot in here"

Sep

Jobs


Team Summary

We are a bunch of young ambitious entrepreneurs driven by one purpose, sustainability. The strength of the team lies in our complementary skill set. I have a background in sustainability and big data, and my co-founder Gokul is a master developer who organizes one of the world’s biggest iOS developer’s meetup. We also have Ashwin, who is our marketing guru from IIM-A. Apart from this, we have some part-time UI/UX designers. Together, we have just the right set of skills to make GreenerU a huge success. I am the sustainability expert with one other successful startup. I manage the business aspects of the startup like strategy and business development, Ashwin does market research and sales, our UI/UX designer turns ideas into a visual treat and Gokul in India writes code to make our product a reality.

Team

Founding Team

Founder and CEO @ Green Insights, Sustainability Consultant @ Metabolic

WORK

Green Insights (2015 - present)
Founder and CEO

Metabolic (2014 - 2015)
Sustainability Consultant

Ford Motor Company (2012 - 2014)
Project Lead - Sustainability Information Strategy and Global Scale Information Standard projects

EDUCATION

University of Michigan
MS/MSE • 2009 - 2011

National Institute of Technology Tiruchirappalli
B.Tech • 2005 - 2009

Gokul Sengottuvelu


Co-Founder

Team Members

Ashwin Ganesh

Ashwin Ganesh


CMO

Product/Service Summary

Just as people in our society like to measure and keep track of their income, expenditure, daily food & supplies, performance at work, and physical activity, they also increasingly want to measure, track and improve the health and sustainability levels of their lifestyles. Research shows that Indian consumers don't buy enough sustainable products in spite of a strong inclination to it because of lack of awareness of such issues as well as lack of availability of such products in stores. Retail businesses today face key challenges when it comes to engaging their consumers and meeting consumer sustainability needs. We offer the perfect solution for this growing need through fun, competitive sustainability analytics via the GreenerU platform. GreenerU is a consumer engagement platform for businesses that informs consumers about product sustainability issues and encourages them to buy healthier, more sustainable products by using aspects of gamification like incentives and competition

Product/Service Descriptions