Grofshop

  • Guwahati, India
  • Food & BeveragesRestaurants, Logistics, Retail, Location Based Services

Proximity based Hyperlocal AdTech for brands

Founded:
2016
Stage:
Early Revenues
Market:
B2B

Startup Video

Featured


Proof of Concept

MVP made; showrooms and customers were approached. We received good response.

Aug

2016

Changed to map

We shifted to a map based navigation model with just 25 showrooms with us

Nov

Expansion to Guwahati

We finished our platform and started on-boarding showrooms in Guwahati.

Jan

2017

No. of showrooms

In just a short span of time, we managed to on-board 150 showrooms in Guwahati

Feb

Showrooms

Tie-up with food delivery startup. Crossed 300 showrooms.

Mar

Revenue model started

We started our revenue model with 6 paying clients

Jul

New tieup

Tied-up with Aroma, the biggest food court in North East India

Jul

New Product Release

Our new and improved progressive App is launched

Jul

Jobs


Team Summary

Partha Borthakur (Founder) is an MBA from Tezpur University. He cofounded Digisketch.in in 2014 and went on to reach 20 clients within the first 1.5 years.

Diganta Bharali (Co-founder) is an MS in Data Analysis from University of Florida. He has an experience of 1.5 years in Accenture.

Sharanga Dihingia (Co-founder) is a B.Tech in Computer Science from Tezpur University.

Dhiru Sarania (Co-founder) is a B.Tech in Computer Science from Tezpur University.




Team

Founding Team

Founder @ Grofshop, Co-founder | Webmaster @ Blogically.in, Founder @ DigiSketch, Marketing Consultant @ J.D. Media Communications

WORK

Grofshop (2016 - present)
Founder

Blogically.in (2015 - present)
Co-founder | Webmaster

DigiSketch (2014 - 2016)
Founder

EDUCATION

Tezpur University
Master of Business Administration (M.B.A.) • 2012 - 2014

CADD Centre
Diploma • 2011 - 2012

Annamalai University
Bachelor of Engineering (B.E.) • 2008 - 2012

Student Computer Programmer @ University of Florida, Student Assistant @ University of Florida, Associate Software Engineer @ Accenture

WORK

University of Florida (2016 - present)
Student Computer Programmer

University of Florida (2015 - present)
Student Assistant

Accenture (2014 - 2015)
Associate Software Engineer

EDUCATION

University of Florida
Master's degree • 2015 - 2017

Tezpur University
Bachelor of Technology (B.Tech.) • 2009 - 2013

DonBosco High School, Baghchung, Jorhat
1993 - 2006

Co-founder @Grofshop. B.Tech in Computer Sc., Tezpur Central University

Product/Service Summary

We are working on the concept of geo-fencing wherein an Enterprise can send a customer personalized notifications (called ZAP, short for Zonal Area Promotions). Enterprises get a Mini App (an App within our App) and can ZAP either a product or the entire Mini App. The fact that we allow an enterprise to connect with customers within a radius of 1 km to make them walk into their store will help them in earning more footfalls.
The entire Indian retail market is largely divided into two parts- one is centralized Marketing (which controls all Hyperlocal marketing from their central office) and decentralized marketing. And there is the single person running all the store, i.e. the Mom & Pop stores. Our solution can be used by all these marketing divisions.

Product/Service Descriptions