Helium - A Recommendations Network

  • Delhi, India
  • Content Discovery, Recommendations, Mobile, Consumer Internet

Helium is a mobile app that helps people find the most relevant recommendations on what to do with their time.

Founded:
2014
Stage:
Beta Launched
Market:
B2C

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Team Summary

Harsh is a lawyer by education and has previously worked at a machine learning focused legal startup based out of New Delhi. Piyush in his last role was the lead engineer at Mumbai based startup, Shopsense (now Fynd) and has previously worked on machine learning based systems at Emo2 based out of Bengaluru.

Team


    • Piyush Gururani

    • Founder

Product/Service Summary

Helium is a mobile app, that provides people with relevant recommendations on what to do with their time. People are the starting point for producing relevant recommendations. Our interest graph evaluates the likelihood of similarity between users and accordingly recommends the experiences shared by one to its 'like-minded' group of users.

How are we different?

Existing players present the same set of recommendations to all users and this leads to sub-10% conversion rates across travel, retail and a host of other segments. By doing away with one-size-fits-all solution using machine learning, Helium will not only prove to be a better customer experience but at lead to an increase conversion rates as well.

Product/Service Descriptions