We are into selling of "clean ingredient" protein bars targeting fitness/calorie conscious individuals in India. We plan to come up with other form factors ( shakes, cookies, ice creams etc) with focus on "protein" as the key ingredient and "convenience" of consumption as the key differentiator.
How are we different?
We are targeting an unserviced segment as far as snack food goes - people looking to increase their protein intake to aid their workouts & hobby activities (like cycling ,running etc). This is a huge segment elsewhere (in US, Europe etc) but very nascent here in India. We hope to be one of the first movers to establish a brand in this space.