HYP Protein Bars

  • Bangalore, India
  • AgricultureFood Processing, Health Food

Protein rich snack foods brand targeting the growing fitness conscious crowd in India.

Founded:
2014
Stage:
Steady Revenues
Market:
B2C

Startup Video

Featured


Founded

The day we had our new production facility opened,

Jul

2014

Sales Milestone

INR 1 Lac sale touched for the month.

Oct

Jobs


Team Summary

Presently we are a team of 2 founders (Arun & Gowthaman) and 4 employees.

Founders are bootstrapping this with cash flows from their first venture which is a Saas startup targeting construction sector. More about the founders here - http://hyprote.in/pages/about-us

Two employees are exclusively into managing production work.

Team


Product/Service Summary

We are into selling of "clean ingredient" protein bars targeting fitness/calorie conscious individuals in India. We plan to come up with other form factors ( shakes, cookies, ice creams etc) with focus on "protein" as the key ingredient and "convenience" of consumption as the key differentiator.

How are we different?

We are targeting an unserviced segment as far as snack food goes - people looking to increase their protein intake to aid their workouts & hobby activities (like cycling ,running etc). This is a huge segment elsewhere (in US, Europe etc) but very nascent here in India. We hope to be one of the first movers to establish a brand in this space.

Product/Service Descriptions