InsightzClub

  • Kuala Lumpur, Malaysia
  • MarketingMarket Research, Consumer Internet, Marketplace, Online Aggregator

InsightzClub is a technology marketplace to connect market research buyers to data partners

Founded:
2016
Stage:
Beta Launched
Market:
B2B

Startup Video

Featured

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InsightzClub launch: article 2 | MRweb

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InsightzClub launch: article 2 | MRweb

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Launch of Insightzclub: article 1 | Marketing Interactive Asia


Media Coverage

Launch with media coverage

Mar

2017

Media Coverage

Launch

Mar

Jobs


Team Summary

Founders of InsightzClub have 25 years of rich cumulative experience in leadership roles in APAC :
>Two of the largest market research agency networks in the world
>Global Ecommerce Startup with a strong marketplace understand (Rocket Internet/Lazada)
>Global Media Planning Agencies
>Global Analytics consulting

Team

Founding Team

Cofounder & CEO @ InsightzClub, Head of Business Intelligence & Analytics @ GEMFIVE, Head -Analytics & Marketing Intelligence, Lazada Group, SEA @ Lazada Group

WORK

InsightzClub (2017 - present)
Cofounder & CEO

GEMFIVE (2015 - 2017)
Head of Business Intelligence & Analytics

Lazada Group (2014 - 2015)
Head -Analytics & Marketing Intelligence, Lazada Group, SEA

EDUCATION

London School of Economics and Political Science
MS • 2008 - 2009

Indian Institute of Planning and Management
Master of Business Administration (MBA) • 2003 - 2005

Visvesvaraya Technological University
BE • 1999 - 2003

Product/Service Summary

The core of the product is a programmatic platform to connect buyers of market research with suppliers:
>Full stack marketplace to enable buyers to manage the entire research process on platform right from specifying target audience, real time pricing estimation, payment, creation of survey and tracking progress in real time

>Programmatic combination of respondent samples from multiple data partners to achiever statistically valid samples & hence better representativeness

>Programmatic platform to enable buyers and suppliers to efficiently utilize online consumer samples

>On-Demand Platform to enable buyers of market research to undertake low cost market research by allowing multiple buyers to share the sample audience

>Machine Learning/predictive analytics of our proprietary rule engine that over time learns characteristics of respondents (psychographics) to target segments beyond demographics

Product/Service Descriptions