1: Punch is a mobile app based platform where users can highlight any locally relevant social issues through pictures Just CLICK AND SHARE.
2. Other users shall also click/upload pictures and respond under same genres. Real world photos become
language of conversation breaking the language barrier.
3. Any user who relates to same problem can respond on these pictures through unique raw and primal sound motion expressions which creates stickiness & provide a fun way of instant release of users emotions.
4. Likewise we have developed 30+ sound-motion expressions which captures positive & negative primal & raw human reactions and we will continue developing more going forward as we add more genres and keep the engagement fresh.
5. Gamified engagement through game points, levels, badges and powers creates competitiveness, collaboration, drives engagement and becomes a marker of identity
6. Reward points redeemed for real world brand rewards provides instant gratification, real world issues real world appreciation through rewards.
7. Use of game mechanics step-by-step graduate user up the scale of social consciousness and ultimately connect him with on ground resources to bring positive change.
8. The language of expression, titles, content direction, rewards and payoff represent coolness quotient, fun factor and spontaneity for social change.