itsmyloyalty

  • Bangalore, India
  • AnalyticsBusiness Intelligence, MarketingLoyalty, Big Data, SaaS, Online Aggregator, Platform

Platform for Banks & Businesses to engage with customers & distributors to retain & increase revenue

Founded:
2017
Stage:
Early Revenues
Market:
B2B

Startup Video

Featured


Founded

Company was Incorporated

Aug

2013

New Product Release

foodeebuddee goes lives with a website play

Jan

2015

New Product Release

Pivot 1 -- Introduced Vouchers feature and Gamification for content creation

Aug

New Product Release

Pivot 2 -- Loyalty pilots start with 30 outlets in chennai and bangalore

Jun

2016

New Product Release

Pivot 3 -- Rebranding & include Bank recommendations plus tech improvements

Jan

2017

New Product Release

itsmyloyalty was rebranded from foodeebuddee to focus on Banks & all businesses

Apr

Jobs


Team Summary

Priyesh Soundararajan -- CEO & Founder

Priyesh has an executive MBA from IIM Bangalore and has extensively worked in Change Management -- Structural, Strategic and Process, Organisational Strategy, Portfolio, Program & Project Management with hands on Project Implementation of multi million dollar budgets in his last role with Allianz in Europe.
He has handled, multi vendor, multi location and multi process Portfolios for Aviva and has set up and scaled teams for Aviva & AOL in india, with tremendous success in Operations.

Sathosh Rajashekar -- CTO & Co-Founder

Santhosh has a BE from UVCE Bangalore with over 10 years of experience working in web & mobile technologies in companies like Accenture, where he has handled multi-geographical projects leading both offshore and onshore teams.
He has extensive experience with technologies like Java, Spring, Struts, Hibernate, MySql, Oracle, Postgres, HTML, CSS, Javascript, jQuery, AngularJS, Phonegap framework, AWS, SVN, GIT, Maven

Team

Founding Team

Current -- CEO & Founder of itsmyloyalty. Past - 18 + years of exp across countries, businesses & roles with expertise in Change, Transformation & Operations.

WORK

itsmyloyalty (2017 - present)
CEO, Founder and Director on Board

foodeebuddee services private limited (2013 - present)
CEO, Founder & Director on Board

Allianz Global Corporate & Specialty (2011 - 2015)
Business Operational Manager

EDUCATION

Indian Institute of Management, Bangalore
GMPFYM • 2007 - 2008

NABET
ISO 9001:2008 Internal Auditor • 2009 - 2009

PRINCE 2
Registered PRINCE2 Practioner • 2008 - 2008

Santhosh Rajashekar


Co-Founder

Product/Service Summary

Itsmyloyalty is a platform for Banks and Businesses to engage with their customers & distributors to retain and increase revenue by positioning customized campaigns through a behavioral analytics backbone and an app based engagement platform.

Itsmyloyalty curates customers taste, preference and behaviour by plugging into the business through different tech solutions to collect unit level data of their purchases. With this data, we analyse the customers behaviour and show case the patterns to your business to look at retention and increase in revenue.

90% of the businesses in india do not look at retention and do not collect unit level customer data to upsell / cross sell and this platform will change the way retail business is done.


Product/Service Descriptions