Passionate about launching and operating new businesses, ISB alumnus Ashish was part of the founding team at MITRA . He was part of the prestigious young leader program at Bharti Airtel. Has a strong sales and distrubution background. Mudita, also an ISB alumnus is an ex-Google employee with manufacturing operations experience.
Jackinthebox is a brand of educational experience boxes that help children develop essential skills in their early years. These experience boxes are theme-based and are a mix of DIY/art & craft/science Experiments/games based on the concept of learn through play.
How are we different?
Our competition cater to the small super premium market whereas we cater to the much larger premium and volume market. We have price points ranging from Rs. 295 to Rs. 985 whereas our competition price points start at Rs. 1500. We are an omni-channel brand while our competition are online only brands.