Jiva Fresh Beverages

  • Nashik, India
  • Food & Beverages

Creating a mass marketing beverage brand that could be sold in semi-rural, rural & Indian Railways

Founded:
2014
Stage:
Early Revenues
Market:
B2C

Startup Video

Featured


Begin R&D

Started R&D to develop unique beverages after spotting a huge Market Gap.

Feb

2014
New Team Member

Team of food experts started working on developing different flavours.

Mar

Finalization of Product

Core products Finalised, FSSAI lab analysis begins.

Sep

Sampling

15 flavours were sampled to over 300 people of urban, semi-urban, rural areas

Oct

New Product Release

The first products were released.

Apr

2015
New Product Release

The existing products were improved & total of 3 flavours were introduced.

Aug

New Product Release

Additional 3 flavours Mango, Guava, Jaljeera were introduced in the market.

Oct

Funding

Commence funding campaign to achieve disruptive growth in sales & territory.

Apr

2016

Jobs

Team Summary

Yogesh, Our Production guy is ex-coca cola,
Kishori, Flavour / product consultant maker from team that made McDonalds India recipe.
Mayur, Nikam, Rahul, Sales Officers are ex- balaji Chips & FMCG experts.

Team

Founding Team

Rohan Kapadia

Rohan Kapadia


Founder

Founder @ Jiva Fresh Beverages, Strategy & Business Development @ LUWAQ - Specialty Coffees, Founder, Business development @ Arkin Ventures Pvt Ltd

WORK

Jiva Fresh Beverages (2014 - present)
Founder

LUWAQ - Specialty Coffees (2012 - 2014)
Strategy & Business Development

Arkin Ventures Pvt Ltd (2007 - 2011)
Founder, Business development

EDUCATION

Stanford University
2012 - 2012

Nanyang Technological University
Master of Science (MSc) • 2011 - 2012

Symbiosis International University
Bachelor of Business Administration (B.B.A.) • 2006 - 2009

Product/Service Summary

Innovative juice brand that caters to the mass market in unique packaging and quirky india flavours, we have already launched have are growing at 30% month on month. Looking to raise INR 3 to 5 Crore as Pre-series A to launch in newer markets and show disruptive sales.

Product/Service Descriptions

Jiva Fresh

Jiva Fresh is currently available in PET bottle as a proof concept. We are moving to pouch packing after the success of our quirky flavours in PET.