Creating a mass marketing beverage brand that could be sold in semi-rural, rural & Indian Railways
Started R&D to develop unique beverages after spotting a huge Market Gap.
Team of food experts started working on developing different flavours.
Core products Finalised, FSSAI lab analysis begins.
15 flavours were sampled to over 300 people of urban, semi-urban, rural areas
The first products were released.
The existing products were improved & total of 3 flavours were introduced.
Additional 3 flavours Mango, Guava, Jaljeera were introduced in the market.
Commence funding campaign to achieve disruptive growth in sales & territory.