Create and manage content to ensure unified communications as they relate to customers through integration of text, images, documents and videos, in a timely manner, ensuring quality
Ensure optimization of product sales revenues by extensive digital outreach.
Strive for ROI maximization.
Perform quality checks and audits to identify and resolve issues (typos, broken links, functionality errors, poor usability, etc.)
Ensure that content publication follows governance principles and visual identity guidelines
Search Engine Optimization
Perform keyword research in conjunction with business objectives to optimize existing content and uncover new opportunities
Be a hands-on goal-oriented team leader
Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyse website analytics and PPC initiatives and campaigns
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyse competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Will be actively involved in CRO (Conversion Rate Optimization) activities in collaboration of development team to make strategic to websites and conversion funnel to increase conversions.
Developing custom dashboard for regular & precise reporting
Working closely with the digital & marketing teams
Collaborating with the web application team and social media team
Proven SEO experience
Proven SEM experience managing PPC campaigns.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools
Experience with bid management tools
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
Job Type: Full-time
Salary will be best in industry