PHI Sports

  • Hyderabad, India
  • FashionApparel, Sports, E-commerce, Marketplace

PHI Sports / merashoe lets you make custom running shoes and apparels, style, fashion, and speed marries here

Early Revenues

Startup Video


New Product Release

Showcased first set of products in Sportex Indias premier sports exhibition



Media Coverage

Pitched at the August Fest.



Team Summary

Nishad Shamnadh

I am designer by profession and I am in love with running, merashoe blossomed in my mind while I was participating the Airtel Hyderabad Marathon in 2016 and from then I nurtued this idea and in 2017 got the courage to start it as a business by selling my stocks and buying raw materials. I have done my Engineering in Computer Science and also did a Post Graduate Course in Market Research and Data Analytics. I have been obsessed with design since my childhood and designing a sustainable product has been my long term dream. I worked as a consultant in Consumer Experience Strategy & Design, and learned the importance of customer focused design and service. The idea of letting the customer design his own product is rooted on my experience working on Consumer Experience. I have experience in starting a Branding and Consulting Business and in 2015 my idea, an online pharmacy that connects local pharmacies to the end user has been selected as top 10 startups in IIM Calicut


Founding Team

Founder at PHI Sports, customised running shoes. The company is found bevause of my passion for running. I have worked on strategy and Consumer experience for a few MNCs, I am a Designer and helped launch 3 US startups in healthcare


Genpact (2014 - present)

Anthem, Inc. (2010 - present)
Graphics Designer, Research Analyst, Presentation Specialist

ThinkVisuals (2009 - present)
Director - Creative Services


Cochin University of Science and Technology
B. Tech • 2002 - 2006

Mudra Institute of Communicaiton
Post Graduate Certificate in Market Research & Data Analytics • 2012 - 2013

Team Members

Shabana Shajahan


Shabana has a passion for new products and has been playing a key role in the integrating the different skilled workers work together as a team. She additionally monitors timely delivery of the products and oversees the operations.

Product/Service Summary

merashoe creates a platform that let runners and sports enthusiasts design their own shoes and create unique shoes that moves with their identity. merashoe also focuses on creating custom running clothing which include a pair of socks a track shorts and a track.

At merashoe we provide the users with a set of shoe patterns which they can color as their liking or or else send their own style and pattern and colors.

We are focused on making a truly Indian Product and relying on Indian suppliers for raw materials, our model also envision to provide a platform for the Cobbler Community to earn and make a good livelihood.

Automation may be the future, but no automation is going to replace human creativity and craftsmanship, hence at mershoe we ensure all our products and crafted by humans with minimal machine support.

mersahoe will be a unique platform that makes creative design, craftsmanship, and engineering that makes high quality products at a very competitive price.

Product/Service Descriptions