• Gurgaon, India
  • AdvertisingAdTech, FashionJewellery, Online Aggregator, Consumer Internet

A jeweller aggregator and discovery platform to explore unique designs with best offers around you.

Beta Launched

Startup Video



Founder, Anshuman begins journey



New Team Member

New Co-founder, Samvit Joins



Incorporation of MidaSouk Jewel Technologies Pvt. Ltd.


Beta Launch

midasouk.com goes live (beta)



Proof of Concept

Akshaya Tritiya Digital Campaign



Chief Technology Officer Software Engineer, Product Manager
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Gurgaon, India
full stack developer, Python, PHP, CSS, HTML, Architecture Design, Database Structure

Job Description
Strategy & Planning:
●    As part of the MidaSouk Leadership Team, identify opportunities in delivering the company’s services. Identify technology trends and evolving social behaviour that enable and accelerate business
●    Responsible for building technical architectures of web as well as mobile platforms keeping scalability and modular architectures in mind.
●    Evaluate and identify appropriate technology platforms (including web and mobile application frameworks) for delivering the services.
●    Participate as a member of the Leadership Team in establishing governance processes to ensure that objectives are achieved, risks are managed and the organizations resources are used responsibly, particularly in the areas of software development.
●    Collaborate with the appropriate departments to assess and recommend technologies that support company organizational needs.

 Operational Management:

●    Technology Planning, Budgeting and Management.
●    Ensure that technology standards and best practices are maintained across the organization.
●    Ensure company technical problems are resolved in a timely and cost-effective manner.
●    Establish standards of performance and monitor conformance for the team (through performance review) and vendors (through service level agreements).
●    Ensure that the company’s internal technological processes and customer-facing services comply with community expectations and applicable laws and regulations for privacy, security, and social responsibility.

Team Summary

Anshuman has a 3 generation family jewellery retail business. He was a founding member at CAG - the professional campaign team to Mr. Modi for his 2014 Prime Ministerial campaign. He has also worked in business strategy consulting and led marketing at Fibre2Fashion, a B2B textile portal.
Samvit worked at Titan Company Ltd. and has Sales & Marketing work experience with Tanshiq - the largest jewellery retailer in India.


Founding Team

Founder @ MidaSouk, Head of Marketing @ Fibre2Fashion Pvt. Ltd., Founding Member @ Citizens for Accountable Governance


MidaSouk (2016 - present)

Fibre2Fashion Pvt. Ltd. (2014 - 2016)
Head of Marketing

Citizens for Accountable Governance (2013 - 2014)
Founding Member


Indian Institute of Management, Calcutta
MBA • 2010 - 2012

Wake Forest University School of Business
Master of Business Administration (M.B.A.) • 2011 - 2011

St. Stephen's College
B.Sc.(H) • 2007 - 2010

Samvit Jain


Product/Service Summary

MidaSouk is a jeweller discovery platform showcasing retailer category specialisations, certifications, product catalogues, payment and exchange policies and other services.

MidaSouk offers promotion services to the retailers to generate more leads to their stores. It offers the much needed internet identity and targeted marketing solutions for the specific audience of their design styles.

Product/Service Descriptions