Arture

  • Chennai, India
  • Fashion, Design, Retail, E-commerce

Arture is a lifestyle accessory brand that makes cruelty-free bags and wallets because fashion doesn't have to come at the price of a life.

Founded:
2015
Stage:
Early Revenues
Market:
B2B

Startup Video

Featured

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Label Alert | Grazia India

Jun 01, 2016

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Art + Nature = Arture | Aval Vikatan

Apr 01, 2016

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Fashionable, naturally | The Hindu

Feb 01, 2016

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A hands-on experience | Deccan Chronicle

Jan 28, 2016

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30 Achievers under 30 | The New Indian Express

Article in Indulge

Oct 30, 2015

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An Ethical Alternative to Leather? Try Cork Fabric! | Offset Warehouse

Blog Post

Mar 30, 2015

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Article in Indulge

Mar 27, 2015

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Article in Indulge

Mar 27, 2015

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Cork is the new fashion | Tadpoles

Blog Post

Mar 18, 2015

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Inspired by Nature: Sustainable accessories from Arture | Tortoise and Lady Grey

Blog Post

Mar 16, 2015

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Arture on Chennai Live | Chennai Live 104.8 FM

Radio Interview

Mar 13, 2015

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Ecology Conscious Accessories | Bowties and Bones

Blog Post

Mar 11, 2015

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Arture - by Shivani Patel | The Girl at First Avenue

Blog Post

Mar 11, 2015

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A Corky take on things | Project Curve

Blog Post

Mar 10, 2015

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Corky Young Designer | Deccan Chronicla

Our first newspaper article

Jan 05, 2015

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The Arture Story | MSK

Blog Post


Crowdfunded

Crowdfunded the brand on Indiegogo - http://igg.me/at/arture

May

2015

First Production Run

Produced and started shipping rewards to backers

Sep

Founded

Registered Arture Designs Pvt. Ltd.

Nov

First Retail Partnership

Started retailing through Maal Gaadi boutique in Chennai

Dec

Media Coverage

Featured in the June issue of Grazia India

Jun

2016

Jobs


Team Summary

Shivani Patel, Co-founder and CEO of Arture, is a graduate from the National Institute of Fashion Technology, with a specialisation in Accessory Design. She has interned at Sabrina Scala Leatherware, China and Farida Footwear, Ambur.

Keshsa Vasant, Co-founder and CMO of Arture is a graduate from the University of Denver with a Masters degree in Marketing. She has worked with Dow Jones, Ashok Leyland, Fort Collins, Crocs, Niwot, RK Swamy BBDO.

Team

Founding Team

Shivani Patel


Co-Founder, CEO, Designer, The Creator

Storyteller @ Furry Tails, Co Founder @ Arture Designs Pvt. Ltd., Creative Head @ Lemondrop Design Solutions, Freelance Designer @ Flairmen

WORK

Furry Tails (2016 - present)
Storyteller

Arture Designs Pvt. Ltd. (2015 - present)
Co Founder

Lemondrop Design Solutions (2013 - present)
Creative Head

EDUCATION

National Institute of Fashion Technology
B.Des • 2009 - 2013

D.A.V Girls Senior Secondary School
High School • 1998 - 2009

Keshsa Vasant


Co-Founder, CMO, The Ideator

Product/Service Summary

Arture is a premium lifestyle brand of accessories that makes bags and wallets for both men and women made out of cork. We are a 100% no leather brand and believe that there are many alternatives to leather and cork is one of them. We strongly feel that fashion does not have to come at the price of a life. We ensure top quality by going au naturale and vegan! We want everybody to see fashion with a whole new perspective and at the same time, we promise to be fun, interesting and unique! Arture provides one of the most exquisite designs with soul and compassion. We care for this world, and this is our way of expressing our love for nature - artistically and fashionably! Not only are we non-leather and animal friendly, but we will also help the world in doing their bit to help nature.

Product/Service Descriptions